Head of Loyalty

This is a fully remote position, open to applicants in New Zealand.

📋 Description

• Oversee and enhance Marsello's brand and market positioning.

• Identify the company's target audience, loyalty perspective, and ensure consistent messaging across the website, product, sales, and customer success.

• Manage lead generation and pipeline from Marsello’s various channels.

• Establish the vision for a new loyalty marketing product.

• Simplify enterprise-level loyalty sophistication into accessible tools for small and medium-sized businesses.

• Work in partnership with the Product team to develop the product and transform it into a growth engine.

• Build and mentor a team of six direct reports across Product and Marketing.

• Define team standards, provide direction, and offer coaching.

• Influence the strategies for Product, Marketing, Customer Success, and Sales regarding customer loyalty.

• Act as a representative of Marsello in interactions with customers, partners, and the broader loyalty community.

• Engage as a member of the executive team.

⛳️ Requirements

• Direct experience in designing, leading, or closely collaborating with a sophisticated loyalty program.

• Proven history of owning a brand or proposal, particularly through repositioning efforts.

• Experience in developing or leading a product from its conception to market launch.

• Authentic leadership skills and team-building experience.

• Strong commercial acumen linking loyalty initiatives to business growth.

• A passion for assisting small and medium-sized businesses in achieving success.

• Based in Wellington; while the role is currently remote, most team members are located in Wellington, necessitating easy collaboration.

🏝️ Benefits

• True flexibility in terms of work location and schedule.

• Health insurance coverage.

• Wellness allowance provided.

• Technology allowance available.

• A day off to celebrate your birthday.