Head of Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Empower's enterprise brand strategy, positioning, value proposition, and brand architecture.

• Convert business priorities into cohesive marketing strategies that span brand communications, product experiences, partnerships, customer interactions, and go-to-market initiatives.

• Leverage consumer research, competitive insights, cultural knowledge, and brand analytics to enhance differentiation, relevance, and engagement.

• Oversee comprehensive marketing strategies, including brand marketing, paid media, and integrated campaigns that encompass awareness, consideration, acquisition, engagement, and retention.

• Direct the strategy for brand and paid media investments, including budget allocation and channel planning.

• Define the strategic direction for campaigns across television, digital advertising, social media, experiential marketing, and emerging channels.

• Collaborate with the Creative team and manage relationships with external creative and media agencies.

• Establish integrated marketing processes for planning, briefing, prioritizing, executing, measuring, and optimizing efforts.

• Ensure consistent brand representation across paid, owned, and earned media as well as customer touchpoints.

• Create and maintain enterprise brand guidelines, systems, assets, and tools.

• Lead strategies for sponsorship and strategic partnerships, including sports, entertainment, talent, and experiential activations.

• Set performance criteria and measurement frameworks for sponsorships, partnerships, and brand investments.

• Define metrics for brand health and performance indicators.

• Work closely with Analytics and Finance on attribution, incrementality, marketing mix measurement, customer acquisition cost (CAC), and lifetime value (LTV).

• Utilize experimentation, consumer research, campaign testing, and performance insights to enhance effectiveness and investment decisions.

• Build, develop, and lead high-performing marketing teams and leaders.

• Collaborate with Creative, Brand Communications, Workplace Marketing, Media, Product, Sales, Customer Experience, Analytics, Finance, and executive leadership.

• Drive tangible improvements in national brand recognition, differentiation, customer engagement, and commercial growth.

⛳️ Requirements

• Bachelor's degree in Marketing or a relevant field.

• 12+ years of experience in brand and marketing leadership, including enterprise brand strategy, integrated marketing, and large-scale paid media management.

• Proven track record of building, strengthening, or accelerating a nationally recognized consumer brand.

• Experience in developing and executing full-funnel marketing strategies that connect brand awareness and consideration with customer acquisition, engagement, retention, and business growth.

• Proficient in managing substantial paid media investments, integrated marketing campaigns, marketing budgets, and relationships with creative and media agencies.

• Expertise in brand strategy, brand positioning, brand architecture, consumer insights, competitive analysis, and brand health measurement.

• Experience in creating integrated campaigns across traditional, digital, social, and experiential marketing channels.

• Knowledge of marketing measurement and economics, including media effectiveness, attribution, incrementality, customer acquisition cost (CAC), customer lifetime value (LTV), and marketing mix modeling (MMM).

• Ability to influence executive stakeholders and collaborate within complex, cross-functional organizations.

• Experience in building, developing, and leading high-performing marketing teams and senior leaders.

• Familiarity with marketing analytics, consumer research, media measurement, and campaign performance reporting platforms.

• Experience managing enterprise-level marketing budgets and external agency partnerships with accountability for investment performance.

• Must have authorization to work for any employer in the U.S.; employment visa sponsorship is not available.

• Reliable high-speed wired internet connection and an appropriate home workspace are required for remote work.

• A Master's degree in Marketing, Business Administration (MBA), or a related field is preferred.

• Experience leading brand transformation, repositioning, or enterprise brand architecture initiatives is preferred.

• Background in financial services, retirement services, wealth management, or another regulated consumer industry is preferred.

• Experience leading nationally recognized sponsorships, sports and entertainment partnerships, or large-scale experiential brand activations is preferred.

• Knowledge of implementing advanced marketing measurement techniques is preferred.

🏝️ Benefits

• Medical, dental, vision, and life insurance.

• Retirement savings through a 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contributions, and a broad investment lineup.

• Tuition reimbursement of up to $5,250 per year.

• A business-casual work environment that includes the option to wear jeans.

• Generous paid time off upon hire, including a paid time off program, ten paid company holidays, and three floating holidays each calendar year.

• Paid volunteer time of 16 hours per calendar year.

• Leave of absence programs including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA).

• Business Resource Groups (BRGs) available to all employees.

• Opportunity for a bonus program for non-sales positions.

• Other necessary computer equipment will be provided.

• Flexible work environment.