Head of Hydration – More Nutrition

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will assume complete responsibility for the Hydration category.

• You will oversee the current portfolio, manage the innovation pipeline, and establish strategies for continued growth.

• You will create go-to-market strategies and marketing campaigns across appropriate channels.

• You will collaborate closely with cross-functional teams.

• You will track market trends, consumer insights, and competitive developments.

• You will drive successful product launches.

• You will manage product-related budgets and develop pricing and forecasting models.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.

• Over 6 years of experience in product marketing or management within the FMCG sector.

• Experience with a hydration or beverage brand is essential.

• A proven record of managing products throughout their entire lifecycle — from concept through launch and beyond.

• Strong expertise in portfolio strategy, consumer segmentation, and product positioning.

• Experience in planning and executing effective go-to-market and activation strategies, including pricing and distribution.

• An analytical mindset, comfortable working with data, and experienced in market research, financial analysis, and planning.

• A clear communicator, persuasive presenter, and effective collaborator with cross-functional teams and various organizational levels.

• Comfortable in a fast-paced, agile environment and capable of taking ownership to achieve strong results.

• Proficient in both English and German.

🏝️ Benefits

• Attractive employee discounts on ESN & More products.

• Flexible working hours and remote work options.

• Mobility and fitness subsidies (e.g., Wellpass, Deutschlandticket).

• Company pension scheme.

• Workation options and more.