Head of Growth Marketing

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take full ownership of the Upbound funnel from start to finish and drive comprehensive growth for the commercial platform.

• Report directly to the Vice President of Marketing.

• Manage the campaign roadmap and program budget, conducting regular business reviews with marketing and sales leadership.

• Determine the paid media channel mix, targeting strategies, and efficiency benchmarks in alignment with company and sales objectives.

• Oversee lifecycle marketing and marketing operations, which includes the marketing automation platform, attribution modeling, and funnel reporting.

• Take charge of conversion rates, organic search, and AI answer visibility for upbound.io and modelplane.ai.

• Manage the self-serve process from user signup through activation to paid conversion in collaboration with product and engineering teams.

• Develop and lead a growth team over multiple quarters.

• Handle relationships and efficiencies with agencies and vendors.

• Assess, pilot, implement, and phase out AI-native marketing tools.

• Transition from manual reporting to AI-assisted analytics.

• Shorten campaign production timelines across audience research, creative variations, landing pages, and iterations.

• Create efficient workflows for list building, data enrichment, signal routing, and post-campaign evaluations.

• Set standards for reviewing AI-assisted tasks to ensure speed and accuracy.

• Formulate the funnel strategy for buyers conducting research through AI assistants.

⛳️ Requirements

• Over 10 years of experience in B2B marketing.

• Minimum of 3 years leading growth, demand generation, or acquisition efforts.

• Proven experience managing a significant program budget and assessing allocation, returns, and necessary cuts.

• Practical experience with advertising platforms, marketing automation tools, dashboards, and analytics.

• Background in integrating AI tools within a marketing team.

• Strong analytical skills, including opportunity sizing, test design, and metric justification.

• Experience marketing to technical audiences, particularly platform engineers or infrastructure teams.

• Experience in building or managing a small team.

• Capability to work independently while recognizing when to seek assistance.

• Experience in open source, developer tools, cloud infrastructure, or AI infrastructure is advantageous.

• Familiarity with running both sales-led and self-serve motions at the same organization is a plus.

• Experience utilizing intent data and account signal tools is a bonus.

• Experience delivering an AI workflow, script, internal tool, or agent is a plus.

• Contributions to a technical community are a plus.

🏝️ Benefits

• A product-led company that embraces usage-based business models.

• An opportunity to build from the ground up and make a direct impact on revenue generation and scaling efforts.

• Work with innovative cloud technologies.

• Flexible remote work arrangement.