Head of Growth Marketing

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Lead the growth marketing strategy for a rapidly expanding immigration law firm.

• Develop the brand identity and establish a scalable marketing framework.

• Oversee marketing strategies that encompass content creation, digital acquisition, SEO, paid advertising, and conversion optimization.

• Proactively generate ideas for initiatives, testing methodologies, budget distributions, and evaluation strategies.

• Monitor marketing outcomes and analyze trends.

• Establish and maintain the firm's brand voice and aesthetic across all produced materials.

• Evaluate B-roll footage for videos and enhance AI-generated content.

• Collaborate closely with the founder for insights and execute alongside the current marketing personnel.

• Create a cohesive marketing framework that can be scaled across offices in Washington D.C., Arizona, and potentially Florida.

• Assist in growth through the acquisition of additional law firms.

• Cater to both B2C and B2B markets.

⛳️ Requirements

• Extensive senior growth marketing experience (approximately 5-7+ years).

• A strategic thinker capable of brainstorming, proposing plans, and evaluating outcomes.

• A hands-on operator eager to build rather than merely oversee.

• Possess a strong brand sensibility and taste; capable of cultivating a premium, clean, Apple-like aesthetic without being overly formal.

• Data-oriented; proficient in measuring and reporting marketing effectiveness.

• Experienced in marketing to both B2C and B2B segments.

• A design or artistic background is a plus.

• An affinity for premium or hospitality-oriented brands is advantageous.

• Self-motivated, proactive, assertive, and willing to propose plans and challenge ideas.

• People-oriented and compassionate, given the emotionally charged nature of the immigration work.

• Commitment to long-term engagement.

• Ability to overlap with the team for 3-4 hours.

• Must be open to working remotely as an independent contractor.

• Applications should be submitted exclusively through JobRack; direct contact with the company is not permitted.

🏝️ Benefits

• Monthly salary ranging from $4,000 to $5,500 USD.

• Willingness to offer higher compensation for the ideal candidate.

• Fully remote work opportunity.

• Full-time position.

• Independent contractor status with remote work flexibility.

• Gross salary; responsible for tax obligations in your country of residence.

• Primary role is full-time with no freelancing or secondary employment allowed.

• Screening and testing managed by JobRack.

• Experience a respectful hiring process with ongoing updates throughout.