Head of Growth – Demand

This is a fully remote position, open to applicants in Texas.

📋 Description

• Establish the strategic approach for growth in paid media, organic search, AI-driven visibility, website conversion, and integrated campaigns.

• Oversee pipeline results and develop sustainable inbound growth initiatives.

• Direct paid search and paid social strategies, execution, optimization, reporting, and manage multi-million-dollar budgets.

• Supervise the performance marketing agency, enhancing targeting, bidding, creative elements, and landing page experiences.

• Amplify organic growth through traditional search and AI/LLM discovery channels.

• Create an AI-driven content engine and implement technical SEO, content structuring, on-page optimization, and search-friendly user experiences.

• Manage Tekmetric.com as a revenue-generating product and enhance the conversion rates from visitor to lead to SQL.

• Develop and refine landing pages aligned with campaigns and segments, maintaining a continuous testing roadmap.

• Lead the planning of annual and quarterly campaign calendars and oversee segment-specific, multi-channel campaign initiatives.

• Generate campaign briefs for Brand, Content, Product Marketing, and Customer Marketing teams.

• Monitor campaign performance from impressions to pipeline with segment-specific attribution.

• Utilize AI to speed up content creation, testing, and optimization, minimizing manual tasks.

• Create forecasting models for inbound volume, pipeline quality, and cost efficiency by channel and segment.

• Collaborate with GTM Ops on attribution and funnel visibility, tracking performance on a daily basis.

• Convert performance data into strategic actions across paid, organic, web, and campaign channels.

• Lead, recruit, develop, and motivate teams across Paid Media, Search, Website, Integrated Campaigns, and ABM.

• Establish priorities, workflows, and growth trajectories while collaborating with marketing, Sales, RevOps, Finance, and Product departments.

⛳️ Requirements

• 10–12+ years of experience in growth, performance marketing, demand generation, or digital acquisition roles within SaaS or high-growth tech sectors.

• Significant experience at the Director level or higher.

• Demonstrated success in scaling inbound pipelines and managing multi-million-dollar paid media initiatives with direct accountability for pipeline outcomes.

• Experience in leading integrated campaign planning for SMB, Mid-Market, and/or Enterprise segments.

• Extensive expertise in SEO and AEO, encompassing technical, content, and on-page optimization.

• Advanced understanding of how AI is transforming search behavior and discovery methods.

• Proven capacity to manage a website as a revenue-generating product.

• Experience in marketing to diverse, distributed SMB audiences at scale.

• Proficiency with AI-powered tools and modern marketing technology, including intent data platforms, signal-based targeting, AI-assisted content, and personalization techniques.

• Strong analytical skills and forecasting capabilities.

• Experience in team building and development, including hiring, structuring, and enhancing employee performance.

• Established senior-level relationships with Sales, RevOps, Finance, and Product teams.

• Proficient in executive-level communication and high-stakes decision-making in uncertain situations.

• Ability to prioritize effectively, act swiftly, and provide clarity in a growing environment.

• Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries is advantageous.

• Familiarity with AEO strategies and LLM-driven discovery is a plus.

• Knowledge of community-led growth or advocacy-driven acquisition models is a plus.

🏝️ Benefits

• Flexible remote work options.

• Competitive base salary structure.

• Generous Paid Time Off policy.

• Paid maternity, parental bonding, and medical leave.

• Comprehensive Medical, Dental, Vision, and Prescription coverage.

• Employee-only plans covering 100% of premiums and family coverage with 50% of costs covered.

• Access to free, confidential counseling through BetterHelp.

• 401(k) Retirement Savings Plan with a 100% employer match on contributions up to 6%.

• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) available.

• Life and Accidental Death & Dismemberment (AD&D) Insurance provided.

• Up to $60/month for fitness, mental health, or other wellness expenses.

• $300 home office setup bonus after one year of employment.

• Support for continuing education.

• Company-wide offsite events several times a year, with full attendance support.

• Enjoyable coworkers, a great office environment, and fun activities.