Head of Growth

This is a fully remote position, open to applicants in Singapore, +1 more country.

📋 Description

• Oversee user acquisition, user activation, and retention within the first 30 days.

• Establish metrics for acquisition costs, retained users, and revenue generation.

• Evaluate crypto audiences, trading behaviors, and market trends to focus on high-value user segments.

• Forge distribution partnerships with wallets, exchanges, DeFi protocols, NFT platforms, and other crypto-related products.

• Collaborate with crypto influencers, communities, and industry partners to connect with target audiences.

• Create campaigns addressing security incidents and emerging threats.

• Work alongside engineering to develop referral incentives, sharing features, and initiatives that promote product-led growth.

• Experiment with various channels including search, sponsored newsletters, content marketing, community distribution, and browser extension store optimization.

• Evaluate acquisition channels and scale those that yield positive results.

• Monitor the user journey from installation to activation, retention, and ongoing activity.

• Utilize data to enhance acquisition efficiency and illustrate the impact of growth initiatives.

• Collaborate directly with the founders to establish priorities and targets, shape strategic direction, and lead execution.

• Build and lead the growth function, taking direct accountability for its outcomes.

⛳️ Requirements

• Demonstrated B2C growth experience in scaling a consumer product with quantifiable results in user acquisition, activation, retention, or revenue.

• Relevant experience in scaling a product from hundreds of thousands to millions of users is particularly advantageous.

• In-depth knowledge of crypto, including DeFi, wallets, exchanges, trading behaviors, and crypto communities.

• Established relationships with protocols, key opinion leaders (KOLs), communities, or distribution partners are beneficial.

• Experience in driving growth through means beyond paid advertising such as partnerships, referrals, community engagement, influencer collaborations, or organic distribution.

• Strong commercial acumen and analytical skills.

• Understanding of how acquisition costs, activation, retention, and user activities influence revenue streams.

• Capability to leverage data to evaluate user quality and differentiate between sustained engagement and mere sign-up volume.

• Ability to build and execute strategies independently, from planning to implementation.

• Proven experience in testing various approaches and making decisions based on outcomes.

• Comfortable with setting targets and taking ownership of performance in a dynamic, lean environment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity to work in a rapidly growing industry with innovative technology.

• Collaborative and inclusive work environment.

• Access to professional development and training resources.

• Flexible working hours and remote work options.