Head of Go-to-Market

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop Thrive's narrative, positioning, and unique value proposition for global workforces.

• Create a messaging framework and tailor positioning for specific buyer segments.

• Produce competitive battle cards, ROI frameworks, demo materials, proof documents, and content for buyers.

• Conduct market research on global MSK and workforce wellbeing competitors, focusing on offerings, pricing, packaging, channels, and regional advantages.

• Integrate competitive insights into the product roadmap and commercial strategy.

• Generate one-pagers, ROI frameworks, demo scripts, case studies, RFP materials, and sales presentations.

• Provide sales and consultant support through training, playbooks, objection management, and certification programs.

• Identify market opportunities and systematically explore international segments.

• Maintain message consistency across different regions and sales channels.

• Shape seller, consultant relationships, and partner-facing seller conduct without direct ownership of the sales team.

⛳️ Requirements

• Over 7 years of experience in product marketing and/or go-to-market (GTM) strategy, with clear accountability for positioning and competitive strategy.

• Proven track record of managing product marketing/positioning, GTM strategy, and enabling sales/field teams.

• Cross-functional experience involving sales and customer success, beyond just corporate marketing.

• Ability to develop competitive intelligence from the ground up.

• Individual contributor position; future team expansion will focus on core GTM rather than commercial deployment.

• Preference for candidates in the US; however, strong global applicants are welcome.

• Experience in digital health companies with robust commercial operations or high-quality B2B software/SaaS.

• Background in creating competitive displacement narratives that positively impacted win rates.

• Familiarity with AI tools for large-scale market analysis and opportunity identification.

• Experience selling to multinational or multi-regional clients.

• Background in healthcare, digital health, or employer benefits is advantageous but not mandatory.

• Currently or recently in a Head, Director, or VP-level GTM or product marketing role with comprehensive ownership.

• Strong analytical, writing, and first-principles thinking abilities.

• Genuine fluency in AI, including structured AI workflows for market research, opportunity mapping, and competitive analysis.

• Experience collaborating with sales representatives, engaging in deals, and adjusting strategy based on live buyer interactions.

• Minimum Level 1 AI proficiency (utilizing AI daily for personal productivity).

🏝️ Benefits

• Additional perks beyond total compensation; country-specific benefits are outlined separately.

• Private company stock options may be part of total compensation, where applicable.

• Variable bonuses or sales incentives might be included in total compensation, where relevant.