Head of Go-to-Market, AI Care Operations

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of positioning, messaging, narrative architecture, and competitive differentiation for AI Care Operations and its offerings.

• Develop messaging tailored for specific buyers such as health plans, health systems, value-based care organizations, employers, and government entities.

• Create battle cards, ROI frameworks, demos, proof points, and commercial materials aimed at buyers.

• Support commercial and segment sales teams by outlining workflows, clarifying AI agents, and addressing inquiries related to safety, integration, and ROI.

• Design training programs, playbooks, discovery guides, and solution certifications for sales and customer success teams.

• Supervise solution specialist direct reports who are paired with segment sales representatives.

• Methodically survey US and international markets for accounts, RFPs, procurements, contract renewals, and budget signals.

• Leverage AI tools for market opportunity mapping, competitive analysis, and identifying potential opportunities.

• Collaborate with segment leaders to pursue and secure identified opportunities.

• Develop case studies and outcome metrics that encompass contacts handled, cost per interaction, gap closure, time to care, and readmissions.

• Ensure message consistency across various commercial segments and regions.

• Provide voice-of-market insights to product teams.

• Report directly to the General Manager.

• Success will be evaluated based on qualified pipeline sourced, competitive win rate, influenced bookings, sales cycle duration, and enablement adoption.

⛳️ Requirements

• 7+ years of experience in product marketing and/or go-to-market (GTM) strategies, with a proven track record of ownership in positioning and competitive strategy, and current or recent experience in a Lead, Head, Director, or VP role.

• Proven track record in product marketing and positioning, GTM strategy, and sales, field, or revenue enablement.

• Experience selling to operational decision-makers, including COOs, VPs of operations or care management, and leaders of contact centers.

• Background in cross-functional collaboration with sales and customer success teams.

• Experience in building competitive intelligence from the ground up.

• Must be based in the US.

• Current or recent experience in a Lead, Head, Director, or VP-level GTM or product marketing role.

• Proven experience in launching products, positioning, competitive differentiation, sales enablement, and market strategy.

• Experience in selling products that streamline operational tasks or labor.

• Proven ability to build ROI cases that are accepted by CFOs.

• Experience with AI workflows for market intelligence, opportunity canvassing, and competitive research.

• Ability to transparently explain the capabilities and limitations of AI agents.

• Experience with multi-solution, multi-segment GTM, including public sector procurement.

• Strong writing skills and clear analytical thinking.

• Minimum Builder-level proficiency in AI; capability to create workflows and tools that enhance team performance.

🏝️ Benefits

• Additional benefits beyond total compensation; country-specific benefits will vary and are detailed separately.

• Private company stock options may be included in compensation where applicable.

• Variable bonuses or sales incentives may be included in compensation where applicable.

• Remote work arrangement.