Head of Go-to-Market, AI Care Operations

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the positioning, messaging, narrative structure, and competitive differentiation for AI Care Operations and its offerings.

• Develop messaging tailored to specific buyers, including health plans, health systems, value-based care organizations, employers, and government entities.

• Create battle cards, ROI frameworks, demonstrations, proof points, and commercial materials aimed at buyers.

• Support commercial and segment sales teams by defining workflows, clarifying AI agent functionalities, and addressing inquiries related to safety, integration, and ROI.

• Create training materials, playbooks, discovery guides, and solution certifications for sales and customer success teams.

• Lead solution specialist direct reports in collaboration with segment sales representatives.

• Conduct systematic outreach to both US and international markets to identify accounts, RFPs, procurements, contract renewals, and budget indicators.

• Utilize AI tools for mapping market opportunities, conducting competitive research, and identifying potential opportunities.

• Collaborate with segment leaders to pursue and secure identified opportunities.

• Develop case studies and outcome metrics that cover handled contacts, cost per interaction, gap closure, time to care, and readmissions.

• Ensure message consistency across various commercial segments and geographical areas.

• Provide market feedback to product teams.

• Report directly to the General Manager.

• Success will be evaluated based on the qualified pipeline sourced, competitive win rate, influenced bookings, sales cycle duration, and enablement adoption.

⛳️ Requirements

• 7+ years of experience in product marketing and/or go-to-market (GTM) strategies, with a clear focus on positioning and competitive strategy, holding a current or recent role as Lead, Head, Director, or VP.

• Proven track record of ownership in product marketing and positioning, GTM strategy, and sales, field, or revenue enablement.

• Experience selling to operational decision-makers, including COOs, VPs of operations or care management, and contact center leaders.

• Experience collaborating cross-functionally with sales and customer success teams.

• Demonstrated ability to build competitive intelligence from the ground up.

• Must be based in the United States.

• Current or recent experience in a Lead, Head, Director, or VP-level GTM or product marketing role.

• Proficient in launching products, positioning, competitive differentiation, sales enablement, and market strategy.

• Experience selling products that replace operational tasks or labor.

• Proven experience in building ROI cases that are accepted by CFOs.

• Familiarity with AI workflows for market intelligence, opportunity canvassing, and competitive research.

• Ability to sincerely explain the capabilities and limitations of AI agents.

• Experience with multi-solution, multi-segment GTM strategies, including public sector procurement.

• Strong writing skills and clear analytical thinking.

• Minimum Builder-level proficiency in AI; capable of creating workflows and tools that enhance team performance.

🏝️ Benefits

• Additional benefits beyond total compensation; country-specific benefits will vary and are detailed separately.

• Private company stock options may be part of the compensation package where applicable.

• Variable bonuses or sales incentives may also be included in the compensation structure where applicable.

• Flexible remote work arrangements.