Head of Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement Coram's events strategy by identifying and prioritizing conferences, trade shows, and regional events that generate business impact.

• Oversee all aspects of events from planning and budgeting to registration, booth logistics, shipping, travel arrangements, and staffing.

• Collaborate with Sales and Growth teams to enhance pre-event outreach, schedule meetings, and maximize participation at events.

• Develop and manage post-event lead handoff procedures to ensure timely follow-up and track conversion rates into sales opportunities.

• Create and execute hosted events, such as executive dinners, roundtables, and regional gatherings.

• Monitor event performance metrics, including meetings generated, pipeline impact, cost per meeting, and overall return on investment (ROI).

• Design scalable event playbooks, processes, and resources that empower sales teams to independently execute smaller events.

• Handle multiple events concurrently while maintaining organization, attention to detail, and high execution standards.

• Continuously assess event performance to refine strategy, budget allocation, and event selection.

⛳️ Requirements

• 3–7 years of experience in events, field marketing, or related roles within a B2B setting.

• Proven experience in independently managing events or leading an events program from inception to execution.

• Demonstrated capability to develop or enhance event programs with measurable outcomes linked to meetings, pipeline growth, or revenue generation.

• Strong project management skills with the capability to coordinate multiple events, deadlines, and stakeholders simultaneously.

• Experience overseeing event budgets, vendors, logistics, and cross-functional collaboration.

• Solid understanding of how events contribute to the B2B sales pipeline and enhance customer engagement.

• Experience working closely with sales teams to boost event participation and facilitate post-event follow-up.

• Highly organized, detail-oriented, and able to work independently in a fast-paced startup environment.

• Excellent communication, problem-solving, and stakeholder management skills.

• Willingness to travel approximately 40%, with flexibility during peak event seasons.

• Experience in a high-growth technology or startup environment.

• Background in marketing or selling to education, government, public safety, or physical security sectors.

• Experience in building an events or field marketing program from the ground up.

• Background in hospitality, venue management, live events, or similar hands-on event operations.

• Previous experience in a sales or revenue-generating position.

• Experience organizing executive dinners, customer roundtables, or regional field marketing events.

🏝️ Benefits

• 100% Employer-paid medical, dental, vision, and basic life insurance.

• Flexible paid time off.

• 10 paid holidays.

• 401(k) plan with both Traditional and Roth options.

• Early-stage equity in a rapidly growing company.

• Referral bonuses.

• Daily team breakfast and dinner.

• Regular team off-site events.

• Access to the latest Apple products.

• Unlimited tech stack (Claude Cowork, Perplexity Computer, Nooks, Clay, Instantly, etc.).