Head of Demand Generation

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the entire pipeline function, encompassing strategy, execution, and the associated team.

• Establish and accomplish pipeline and MQL goals.

• Create a comprehensive strategy that spans paid media, email, lifecycle marketing, and campaigns.

• Allocate budget resources and provide performance reports.

• Lead and nurture a two-person demand generation team.

• Oversee marketing automation and attribution systems.

• Collaborate with sales on lead quality, handoffs, and follow-up processes.

• Convert marketing investments into revenue.

⛳️ Requirements

• 6–8+ years of experience in B2B SaaS demand generation.

• A minimum of 2 years in a team management role.

• Proficient in managing paid performance and systems, rather than solely focusing on strategy presentations.

• Strong analytical skills, including the ability to build dashboards, conduct attribution analysis, and prepare budget justifications.

• Experience in PLG or a product-led and sales hybrid approach is highly advantageous.

• Hands-on experience with HubSpot or similar tools.

• Demonstrates high ownership and resilience.

• Excellent written communication skills.

• Capable of briefing content teams, presenting to leadership, and crafting clear copy.

🏝️ Benefits

• Competitive salary and equity options.

• Fully remote work environment with a flexible schedule.

• Annual company retreat and team events.

• Empowering work culture with minimal bureaucracy.

• Opportunity to establish a sales motion from the ground up and significantly influence the company’s direction.

• Direct collaboration with the founders and leadership team.

• Regular positive feedback and appreciation from customers.

• Well-resourced, profitable organization supported by top investors.