Head of Demand Generation

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Develop and manage the demand generation engine that fuels the pipeline for Ensora Health’s healthcare SaaS offerings.

• Report directly to the General Manager of the product while collaborating with the AVP of Sales on joint marketing and sales objectives, definitions, and transitions.

• Collaborate with the Head of Operations to enhance HubSpot and Salesforce for lead quality and overall performance.

• Lead the team in the ethical use of AI to expedite planning, development, testing, and learning processes.

• Formulate and execute a demand generation strategy targeting behavioral health, mental health, and rehabilitative therapy sectors.

• Create demand programs tailored for SMB and velocity sales initiatives.

• Integrate go-to-market (GTM) and product-led growth (PLG) strategies, including trials, free-to-paid conversions, in-product engagement, and lifecycle management.

• Oversee campaigns across various channels including digital, paid media, email, events, content, and partnerships.

• Collaborate with Sales on defining target audiences, lead scoring, routing, follow-up standards, and pipeline objectives.

• Enhance lead quality, attribution, reporting mechanisms, and conversion rates within HubSpot and Salesforce.

• Evaluate, measure, and optimize campaign performance and expenditures, providing insights on pipeline, revenue contributions, and ROI.

• Leverage AI for content development, campaign testing, audience analysis, reporting, and workflow automation.

• Create and implement a Generative Engine Optimization (GEO) strategy across AI-driven search and discovery platforms.

• Manage the demand generation budget, allocating resources to the most effective channels and programs.

• Work together with product marketing and customer success teams on messaging, positioning, and lifecycle initiatives.

• Lead, mentor, and develop the demand generation team while also playing a direct role in strategy formulation, campaign execution, and analysis.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• MBA is preferred.

• A minimum of 10 years of experience in demand generation or digital marketing.

• At least 5 years in a leadership capacity.

• Ideally, experience in B2B SaaS.

• Background in Healthcare IT or behavioral health is advantageous.

• Proven track record of developing demand generation programs that contribute directly to pipeline and revenue growth.

• Strong experience in go-to-market (GTM) and product-led growth (PLG) strategies, including trial, freemium, or self-service conversion to paid customers.

• Demonstrated success in tailoring demand generation for SMB and velocity markets.

• Practical experience with HubSpot and Salesforce, encompassing lead scoring, routing, attribution, and reporting.

• Experience collaborating with operations leaders to enhance lead quality and system performance.

• Proven ability to utilize AI for accelerating demand generation efforts.

• Demonstrated experience in implementing GEO/LLM visibility strategies with measurable outcomes.

• Ability to articulate specific GEO tactics, tools, and expected results.

• Strong analytical capabilities with experience in measuring and optimizing marketing ROI and performance metrics.

• Experience managing a team while maintaining a hands-on approach.

• Excellent communication and teamwork skills.

• A creative, growth-oriented mindset with a willingness to explore new audience engagement techniques.

🏝️ Benefits

• Confidential management of candidate information in line with EEO guidelines.

• Option to opt-out of interview recordings; opting out will not affect candidacy.

• A diverse, inclusive, and non-discriminatory workplace culture.