Head of Demand Generation

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of Easygenerator’s comprehensive demand engine, encompassing paid acquisition, website management, SEO/GEO strategies, content development, and conversion optimization.

• Convert growth objectives into actionable priorities and strategic roadmaps.

• Generate a consistent marketing-sourced pipeline while balancing immediate and long-term growth strategies.

• Oversee website architecture, messaging, user experience (UX), landing page design, and conversion rate optimization (CRO).

• Collaborate with Product Marketing Management (PMM) to establish clear and distinct positioning.

• Direct paid acquisition efforts and manage a budget exceeding €2M aligned with revenue objectives.

• Focus on optimizing pipeline performance and revenue impact with robust attribution visibility.

• Develop scalable SEO/GEO strategies and intent-driven content clusters.

• Spearhead revenue-oriented content that aligns with the buyer's journey and enterprise sales processes.

• Ensure that digital design fosters differentiation, clarity, and effective conversion.

• Manage marketing-sourced pipeline objectives and essential revenue KPIs.

• Create quarterly growth strategies and address funnel bottlenecks.

• Lead teams focused on paid media, content, web development, and design.

• Establish scalable processes and frameworks for experimentation.

• Work closely with PMM, Revenue teams, and Leadership.

⛳️ Requirements

• A minimum of 5 years of experience in B2B SaaS digital growth.

• At least 2 years of experience in team leadership.

• Demonstrated success in pipeline growth.

• Experience managing a budget of over €2M.

• Strong skills in paid acquisition, CRO, and SEO/GEO.

• Excellent editorial judgment.

• Understanding of digital design principles.

• Awareness of enterprise sales processes.

• Analytical mindset with a commercial focus.

• Practical experience with AI agents and agentic workflows, such as Claude or other LLM-based tools.

• Ideally, experience designing or implementing systems that automate marketing processes from start to finish.

• Preferred: experience in SaaS companies with annual revenues between €20M and €100M.

• Preferred: exposure to international SaaS markets.

• Preferred: close collaboration with PMM and Commercial teams.

🏝️ Benefits

• Gain hands-on experience with AI and develop a future-proof skillset.

• Enjoy a remote work arrangement.