Head of Content Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee and expand Checkmk's content operations.

• Develop a content strategy that encompasses the entire buyer and customer journey.

• Integrate Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as fundamental content practices.

• Craft coherent campaign narratives for Demand Generation, Brand and Field Marketing initiatives.

• Establish and maintain Checkmk's editorial voice and quality standards.

• Create an AI-driven localization process with reviews by native speakers.

• Initiate content programs driven by community engagement with users globally.

• Guide, mentor, and enhance the content marketing team.

• Collaborate with Product Marketing, Demand Generation, Brand and Field Marketing, and Web Development teams.

• Define and monitor content performance metrics such as organic pipeline contribution, AI citation share, share of voice, and engagement levels.

• Review current content and develop prioritization and strategic roadmaps.

• Launch updated content programs, campaign narratives, community initiatives, and scalable content projects.

• Position content as a top-three source of qualified leads and establish reliable attribution.

⛳️ Requirements

• Over 6 years of experience in B2B content marketing.

• Proven experience in marketing to technical audiences.

• A genuine interest in the field of IT observability.

• Demonstrated ability to build content engines, including strategy development, hiring, operational models, measurement, and hands-on implementation.

• Knowledge of GEO/AEO and contemporary SEO practices.

• Capacity to direct specialists and agency partners according to a defined strategy.

• Daily utilization of LLMs and AI tools for research, drafting, editing, analysis, and scaling output.

• Ability to train a team to leverage AI while maintaining quality, voice, and factual accuracy.

• Strong editorial instincts with the capacity to gather feedback and iterate effectively.

• Executive presence paired with excellent communication skills.

• Proficient in presenting to and influencing senior stakeholders, including C-level executives.

• Exceptional command of both written and spoken English.

• Proficiency in German is a plus.

• Previous experience with open-source and IT operations-focused go-to-market strategies is advantageous.

🏝️ Benefits

• Flexible and family-friendly working arrangements.

• Access to sports and wellness programs through Wellpass, featuring over 9,000 options.

• Agile team structure that promotes autonomy and swift decision-making within a flat hierarchy.

• Corporate culture focused on equality, diversity, and inclusion.

• Opportunities for education and professional development.

• Fully remote work options or high flexibility between mobile work and office presence in Munich.

• Competitive salary.

• Regular in-person events, including company outings, team-building activities, the Checkmk Conference, and Conference After Party.