Head of Content

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Develop IM8’s comprehensive global content strategy encompassing paid, owned, earned, and ambassador channels.

• Convert commercial objectives into innovative creative territories, campaigns, and production strategies.

• Create a unified global brand narrative across various platforms, audiences, and markets.

• Manage the creative program that supports over $10 million in monthly advertising expenditures.

• Collaborate with performance marketing teams to enhance customer acquisition, conversion rates, and profitable growth.

• Establish systems for concept creation, testing, iteration, and scaling.

• Set creative benchmarks across Meta, Instagram, TikTok, YouTube, Google, AppLovin, streaming services, television, e-commerce, email, retail, and organic social media.

• Direct content strategies for global ambassadors, athletes, clinicians, experts, influencers, and creators.

• Develop content franchises around partners and synchronize content across IM8 and partner audiences.

• Create workflows for briefs, production, approvals, versioning, localization, compliance, distribution, and measurement.

• Construct the operational framework necessary to generate 10,000–20,000 assets monthly.

• Design a global content calendar and capacity plan.

• Build, lead, and nurture a multidisciplinary content organization.

• Define team structures across creative direction, copywriting, design, video production, social media, performance creative, and creative operations.

• Foster accountability between global content and channel or regional teams.

• Evaluate the creative contribution to growth, acquisition, testing speed, launch timelines, fatigue, asset effectiveness, brand consistency, and production efficiency.

⛳️ Requirements

• Proven leadership experience within a rapidly growing global consumer, health, wellness, sports, beauty, technology, or e-commerce brand.

• Experience managing high-volume content production across paid media, organic channels, e-commerce, CRM, and brand communications.

• Strong grasp of performance creative, including concepts of testing, fatigue, iteration, attribution, and scaling.

• Proven experience in producing quick-turnaround platform-native content and significant brand campaigns.

• History of building teams, workflows, and external production networks.

• Experience collaborating with high-profile ambassadors, athletes, celebrities, creators, or experts.

• Capability to leverage data to enhance creative decision-making without compromising uniqueness.

• Exceptional creative judgment across copy, design, photography, and film.

• In-depth understanding of how content performs differently across various platforms and markets.

• Confidence to challenge briefs, simplify complexities, and establish a distinct creative perspective.

• Daily active and proficient use of AI tools is essential.

• Shortlisted candidates will be required to complete the role-specific Beat Claude Challenge assignment.

• Ability to work collaboratively, adapt, and creatively resolve challenges.

🏝️ Benefits

• Opportunity to advance within Prenetics.

• Chance to continuously adapt and evolve alongside the company.

• Engaging environment that fosters creative problem-solving and collaboration.