Head of Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how Cyclops positions itself as the leading provider of stablecoin solutions for payment companies.

• Develop and refine brand messaging hierarchies, visual systems, tone of voice, and overall market positioning.

• Create a thought leadership strategy, including points of view (POVs), white papers, reports, bylines, and enhance executive visibility.

• Manage the complete presence at payment conferences globally.

• Establish the annual conference calendar and justify each scheduled event.

• Expand the digital brand presence through website representation, SEO strategy, and AIO/GEO positioning.

• Define and oversee the brand measurement framework, monitor performance, and report findings to leadership.

• Cultivate relationships with payment analysts, journalists, and industry influencers.

• Generate co-branded content and activations in collaboration with clients and partners.

• Report directly to Co-Founder Pat Duffy.

⛳️ Requirements

• Extensive experience in the payments industry, including roles within a payments orchestrator, PSP, network, acquirer, or a payments-centric platform that is fundamental to payment operations.

• In-depth knowledge of the payments conference landscape, encompassing planning, staffing, and executing event strategy.

• Strong understanding of digital branding and SEO/AIO in a B2B environment.

• Awareness of how AI search impacts discoverability and strategies to enhance visibility.

• Profound understanding of consumer psychology, including concepts such as social proof, emotional triggers, trust, and authority.

• A well-established network within the payments sector.

• Ability to engage in hands-on execution along with strategic planning.

• Willingness to actively contribute to building a brand rather than just overseeing it.

• Experience working in-house at a payments operator; backgrounds in agency or consulting without in-house payments operator experience are not preferred.

• Familiarity with events such as Money20/20 (US and Europe), Fintech Meetup, Token 2049, and MAG.

• Must be able to work as a U.S. team member.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Paid time off.

• Company holidays.

• Company-issued laptop.

• Technology accessories.

• Annual in-person full-team meetup.

• Other perks that support your well-being both in and out of work.