Head of Affiliates

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate and implement a detailed affiliate marketing strategy tailored for the Brazilian market, in line with the company's commercial goals and growth ambitions.

• Assume complete responsibility for the affiliate function, encompassing partner acquisition, onboarding, account management, performance enhancement, and commercial development.

• Lead, manage, and nurture a high-performing affiliate team by setting clear objectives, performance expectations, and operational procedures.

• Discover, recruit, and cultivate long-term relationships with top-performing affiliates, media partners, comparison websites, influencers, and other pertinent acquisition allies.

• Utilize an established network of affiliate contacts within the Brazilian iGaming sector to expedite market growth and broaden the operator's reach.

• Negotiate and oversee affiliate commercial agreements, including CPA, revenue share, hybrid deals, and other performance-based arrangements.

• Create strategies to optimize affiliate-driven player acquisition, first-time depositors, player quality, lifetime value, and overall channel profitability.

• Track and enhance affiliate performance by ensuring effective partner segmentation, campaign management, and resource allocation.

• Manage affiliate budgets and commercial spending to guarantee sustainable acquisition costs and robust returns on investment.

• Establish and monitor key performance indicators, including FTDs, CPA, conversion rates, NGR, LTV, ROI, and the affiliate's contribution to total revenue.

• Supervise affiliate tracking, attribution, reporting, and payment processes to ensure accuracy, transparency, and operational efficiency.

• Identify new affiliate acquisition opportunities, partnerships, traffic sources, and emerging trends in the Brazilian market.

• Collaborate closely with Marketing, CRM, Product, Business Intelligence, Finance, and Compliance teams to enhance affiliate channel performance.

• Develop effective promotional strategies, campaigns, and incentives for affiliates in partnership with internal stakeholders.

• Keep an eye on competitor affiliate programs, commercial structures, and market trends to sustain a competitive edge.

• Ensure all affiliate activities and partner promotions adhere to relevant Brazilian gambling regulations, advertising standards, responsible gaming practices, and internal policies.

• Provide regular performance reports, commercial forecasts, and strategic insights to senior management.

⛳️ Requirements

• Significant experience in affiliate marketing and business development within the B2C iGaming sector, ideally with an online casino and/or sportsbook operator.

• Proven track record in a senior affiliate leadership role, such as Head of Affiliates, Affiliate Director, Head of Affiliate Marketing, or a similar position.

• Direct experience in managing affiliate operations focused on the Brazilian B2C iGaming market is crucial.

• A well-established and active network of affiliate partners, publishers, media groups, and relevant industry contacts in Brazil.

• Demonstrated success in developing, managing, and scaling profitable affiliate programs in competitive iGaming markets.

• Strong comprehension of the Brazilian affiliate landscape, local player acquisition channels, market dynamics, and regulatory framework.

• Extensive experience in negotiating and managing CPA, revenue share, hybrid, and other affiliate commercial agreements.

• Proven capability to manage affiliate teams, budgets, commercial partnerships, and overall channel performance.

• Strong commercial and analytical skills, with a deep understanding of affiliate KPIs, acquisition costs, player value, and profitability.

• Familiarity with affiliate management and tracking platforms, reporting tools, and performance analytics.

• Excellent skills in relationship management, negotiation, communication, and stakeholder engagement.

• Ability to identify and cultivate new commercial opportunities while maintaining robust relationships with existing partners.

• Strong leadership capabilities, combining strategic planning with hands-on commercial execution.

• Good understanding of affiliate compliance, responsible gaming, advertising restrictions, and applicable Brazilian regulatory standards.

• Fluent English is mandatory.

• Proficiency in Portuguese is highly desirable.

🏝️ Benefits

• Competitive salary and performance-related bonuses.

• Opportunities for professional development and career advancement.

• A vibrant and inclusive work environment.

• Health and wellness programs.

• Flexible working hours and remote work options.