Head of Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement acquisition strategies across affiliates, paid media, SEO, and Web3-native channels.

• Establish a continuous foundation that ensures a stable and growing FTD baseline.

• Allocate budgets based on eCPA, incremental returns, LTV:CAC, and market opportunities.

• Create a diversified channel mix and pinpoint emerging platforms.

• Enhance onboarding, landing pages, and conversion pathways in collaboration with the Product team.

• Develop infrastructure, playbooks, processes, and operational rhythms for scalable acquisition.

• Introduce automation and AI tools for bidding, alerting, reporting, and creative testing.

• Formulate repeatable frameworks for launching channels, markets, and partnerships.

• Manage the affiliate program, encompassing onboarding, negotiation, optimization, performance management, tracking, attribution, reporting, and compliance.

• Supervise paid acquisition channels and SEO strategies.

• Oversee attribution infrastructure and cross-channel tracking using Voluum or similar tools.

• Drive testing initiatives across creatives, targeting, and conversion funnels.

• Manage performance of agencies and partners against ROI targets.

• Navigate the complexities of crypto-related advertising constraints.

• Coordinate acquisition activities with creators and streamers alongside the Streamer Manager.

• Own the always-on acquisition P&L, achieving FTD, eCPA, payback, and revenue targets.

• Forecast channel performance, monitor KPIs, and generate structured reports.

• Collaborate with Finance on cost reconciliation.

• Lead and expand a team across affiliates, paid media, SEO, and analytics.

• Establish performance expectations, KPIs, accountability frameworks, and cross-functional alignment.

• Provide data-driven insights regarding performance, market trends, and competitive positioning.

• Present acquisition strategies and results to senior leadership and stakeholders.

⛳️ Requirements

• Over 5 years of experience in acquisition and growth roles within a crypto-native iGaming brand.

• Demonstrated success in scaling continuous acquisition across affiliates, paid media, and organic channels while maintaining healthy unit economics.

• Profound understanding of affiliate economics (CPA, revenue share, hybrid, NGR), including the management of eCPA across diverse deal structures.

• Commercial responsibility for budgets, forecasting, and ROI optimization.

• Data-driven mindset focused on LTV/CAC, incremental returns, and cohort analysis.

• Experience in leading and expanding teams in fast-paced, remote settings.

• Strong negotiation abilities with affiliates, agencies, and commercial partners.

• Preferred: experience with token partnerships, DeFi integrations, and community-led acquisition.

• Preferred: familiarity with sportsbook acquisition dynamics.

• Preferred: existing connections within iGaming affiliates or media partners.

• Preferred: experience working alongside creator and streamer programs.

• Preferred: hands-on experience with AI tools for marketing optimization and automation.

🏝️ Benefits

• Competitive commercial terms with incentives linked to performance.

• Fully remote collaboration.

• High level of ownership and direct impact on growth and revenue.

• Opportunity to develop and scale a core revenue-generating function.

• A high-performing, data-driven global team.