HCP Personal Marketing Lead – Epilepsy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, development, execution, and optimization of initiatives related to HCP personal promotion and speaker programming.

• Convert brand strategy, customer insights, and clinical evidence into compliant promotional tools and experiences tailored for healthcare professionals.

• Drive the HCP personal promotion strategy by leveraging brand objectives, customer insights, segmentation, and positioning.

• Create and enhance field promotional materials, including sales resources, clinical data presentations, objection-handling tools, and other materials for HCP conversations.

• Manage the HCP speaker programming process, which encompasses bureau planning, speaker identification and onboarding, training, program execution, and ensuring speaker readiness.

• Collaborate with Sales and Sales Training to ensure launch readiness, effective field execution, brand messaging, and alignment on promotional priorities.

• Simplify complex clinical and scientific information into clear and relevant messaging for customers.

• Work in partnership with Medical Affairs, Legal, Regulatory, Compliance, Marketing, Commercial Operations, and external partners.

• Lead agency and vendor collaborations, overseeing budgets and timelines to guarantee high-quality execution.

• Assess promotional effectiveness through customer insights, field feedback, speaker program metrics, and performance data.

⛳️ Requirements

• A bachelor's degree is mandatory.

• Demonstrated progressive experience in pharmaceutical or biotechnology HCP marketing, encompassing personal promotion, field promotional materials, and/or HCP speaker programming.

• Experience with pre-launch or launch activities is preferred.

• Prior experience in rare diseases, specialty pharmaceuticals, or marketing to targeted HCP audiences is highly preferred.

• Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and pertinent regulatory and compliance requirements.

• Ability to influence cross-functional partners, manage agencies and vendors, and produce high-quality work amidst competing priorities and timelines.

• Possess a strategic, analytical, and hands-on approach, coupled with sound judgment, a sense of ownership, and the ability to navigate ambiguity while achieving results in a fast-paced environment.

• Comfortable with regular use of computers, devices, and office equipment, including screen work, basic hand coordination, effective communication, occasional movement, and sustained focus.

🏝️ Benefits

• Coverage of 99% of the premium for medical, dental, and vision insurance plans.

• Company-funded life insurance, AD&D, disability benefits, and optional plans.

• 401(k) plan with dollar-for-dollar matching up to 6% on eligible contributions.

• Long-term stock incentives.

• Employee Stock Purchase Plan (ESPP).

• Discretionary quarterly bonuses.

• Highly flexible wellness benefits.

• Generous paid time off (PTO).

• Paid holidays.

• Company-wide shutdowns.