Guest Engagement Strategist

This is a fully remote position, open to applicants in Colorado, +7 more states.

📋 Description

• Serve as a strategic consultant for PAR’s restaurant brand clients and internal teams.

• Take ownership of loyalty program and campaign strategy optimization initiatives for small to mid-sized restaurant brands.

• Assist in the design and restructuring of complex loyalty programs by leading analytical workstreams and providing insightful recommendations.

• Participate in strategy sessions to define target KPIs, business rules, and metrics for program health.

• Oversee program performance, assess guest behavior and segmentation, and pinpoint opportunities for enhancing engagement, retention, and ROI.

• Keep track of market trends related to guest engagement and loyalty.

• Gain expertise in how Punchh integrates with POS systems, online ordering services, payment processing, ESPs, CDPs, and third-party applications.

• Clarify how the capabilities and limitations of the technology stack influence guest experience and loyalty strategies.

• Create automated and targeted marketing campaigns across loyalty, CRM, and SMS channels.

• Suggest enhancements to segmentation, targeting, and testing methodologies.

• Collaborate with Managed Services to ensure that campaign execution meets client goals.

• Provide analysis and advisory support for Managed Services, Loyalty Program Restructures, and Customer Success initiatives.

• Engage in customer sales and renewal activities as a strategic advisor and subject matter expert.

• Work alongside Implementation teams during program launches and restructures.

• Utilize Excel, Tableau, and business intelligence tools to analyze performance, model financial impacts, and discover growth opportunities.

• Prepare and deliver executive-level presentations that convey research findings, performance analyses, and recommendations.

• Employ AI tools while safeguarding client data and PAR’s proprietary methodologies.

• Enhance team playbooks, frameworks, and consulting resources.

• Contribute to internal training and knowledge-sharing efforts.

• Cultivate advisory and technical skills with guidance from senior team members.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Minimum of 2 years in customer experience, loyalty, CRM, or digital marketing strategy.

• Familiarity with loyalty or CRM programs for restaurants or other consumer brands.

• Practical experience in campaign management, particularly with major CRM/ESP platforms like Salesforce, Braze, and Klaviyo.

• Proficient in consumer segmentation and performance analysis.

• Ability to grasp technical concepts, such as integrations, data flows, and platform configuration, and articulate them to non-technical audiences.

• Understanding of basic financial and accounting principles and comfort with financial terminology.

• Passion for utilizing AI tools, with the discipline to verify outputs against personal analysis.

• Proven track record of successful collaboration across functions and direct interaction with clients or business partners.

• Skilled in Microsoft Office, including Excel, PowerPoint, Word, and Outlook.

• Competent in Excel for analysis, modeling, and reporting purposes.

• Proficient in PowerPoint for creating polished, professional presentations.

• Excellent organizational and multitasking abilities.

• Strong presentation and communication skills.

• Team-oriented mindset.

• Openness to coaching and eagerness to develop professionally.

• Previous experience in consulting or agency settings.

• Knowledge of loyalty software platforms like Punchh, Paytronix, and Session M.

• Familiarity with CRM/ESP/SMS platforms such as Braze, Klaviyo, and Attentive.

• Experience with POS systems, online ordering, CDP, or other marketing technology applications.

• Skills in Tableau, SQL, financial modeling, and/or market research.

• Background in the restaurant or hospitality industry.

🏝️ Benefits

• Base salary range of $85K–$100K.

• Eligibility for additional compensation, including bonuses, commissions, and/or equity, as applicable.

• Remote work arrangement.

• Reasonable accommodations available during the application and employment process.