Guest Engagement Strategist

This is a fully remote position, open to applicants in Colorado, +7 more states.

📋 Description

• Act as a strategic advisor to PAR’s restaurant brand clients as well as internal teams.

• Oversee the optimization of loyalty program and campaign strategies for small to mid-size restaurant brands.

• Lead analysis workstreams and provide recommendations for complex loyalty program designs and restructures.

• Establish target KPIs, business rules, and metrics for program health.

• Analyze program performance, guest behavior, and segmentation to identify opportunities for engagement, retention, and ROI.

• Keep track of market trends related to guest engagement and loyalty.

• Acquire knowledge of how Punchh integrates with POS systems, online ordering providers, payment solutions, ESPs, CDPs, and third-party applications.

• Communicate the capabilities and limitations of the technology stack to clients and guide future developments.

• Create automated and targeted marketing campaigns across loyalty, CRM, and SMS channels.

• Suggest improvements for segmentation, targeting, and testing processes.

• Collaborate with Managed Services on the execution of campaigns.

• Assist Managed Services, Loyalty Program Restructures, and Customer Success with analysis and advisory responsibilities.

• Engage in customer sales and renewal initiatives as a strategic advisor and subject matter expert.

• Work alongside Implementation teams during the launch and restructuring of programs.

• Utilize Excel, Tableau, and business intelligence tools to analyze performance, model financial impacts, and uncover growth opportunities.

• Prepare and deliver executive-level presentations that include research findings, performance analysis, and strategic recommendations.

• Employ AI tools while safeguarding client data and PAR’s proprietary methods.

• Utilize and enhance team playbooks, frameworks, and consulting resources.

• Participate in internal training and knowledge-sharing initiatives.

• Enhance advisory and technical skills through mentorship from senior team members.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• A minimum of 2 years in customer experience, loyalty, CRM, or digital marketing strategy.

• Familiarity with loyalty or CRM programs for restaurant or other consumer brands.

• Practical experience in campaign management, major CRM/ESP platforms, consumer segmentation, and performance analysis.

• Ability to learn technical concepts, including integrations, data flows, and platform configuration, and communicate them to non-technical audiences.

• Knowledge of fundamental financial and accounting concepts along with financial terminology.

• Passion for utilizing AI tools while validating output through independent analysis.

• Proven success in collaborating across various functions and working directly with clients or business partners.

• Proficiency in Microsoft Office: Excel for analysis, modeling, and reporting; PowerPoint for presentations; Word/Outlook for communication and documentation.

• Strong organizational and multitasking abilities.

• Excellent presentation and communication skills.

• Collaborative team-player mentality.

• Openness to coaching and feedback.

• Previous experience in consulting or an agency setting.

• Familiarity with loyalty software platforms such as Punchh, Paytronix, and Session M.

• Knowledge of CRM/ESP/SMS platforms like Braze, Klaviyo, and Attentive.

• Experience with POS systems, online ordering, CDP, or other marketing technology applications.

• Skills in Tableau, SQL, financial modeling, and/or market research.

• Experience in the restaurant or hospitality industry.

• Legally authorized to work in the U.S. or Canada.

🏝️ Benefits

• Eligibility for bonuses.

• Option for remote work.

• Commitment to equal employment opportunities.

• Provision of reasonable accommodations for individuals with disabilities.