GTM Systems Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the architecture and daily management of the Sales and Customer Success technology stack, with HubSpot serving as the primary system of record.

• Assess, implement, and integrate complementary tools (such as Unify, Gong, Clay, and others) to build a cohesive and effective revenue infrastructure.

• Oversee system integrations, ensuring clean and reliable data flows across the stack through native connectors, middleware, and API-based integrations.

• Make informed decisions on whether to build, buy, or discontinue tools, aiming to consolidate where feasible and eliminate redundancies.

• Keep a well-documented system architecture to ensure that the technology stack remains comprehensible and scalable as the team expands.

• Act as the primary administrator for HubSpot, managing users, teams, permissions, properties, pipelines, and lifecycle stages.

• Develop and maintain workflows, automations, and reports that facilitate daily Sales and Customer Success operations.

• Establish and uphold data governance standards, including property naming conventions, picklist hygiene, deduplication, and record lifecycle policies.

• Collaborate with Sales and Customer Success leaders to document and continuously enhance core go-to-market business processes, such as lead-to-opportunity, opportunity-to-close, customer onboarding, renewal, and expansion.

• Identify friction points in the revenue motion before they escalate into bottlenecks and propose and implement solutions.

• Lay the operational groundwork for new go-to-market strategies (such as outbound initiatives, account-based marketing programs, and product-led growth signals) as the company evolves.

• Look for opportunities to leverage AI and automation in repetitive go-to-market workflows, including enrichment, routing, follow-up, and reporting.

• Stay informed about advancements in the modern revenue stack and provide insights on potential investment areas.

• Collaborate with Enablement to ensure that representatives effectively utilize the systems you develop.

• Document workflows, create training materials, and manage change initiatives for new processes and tools.

• Measure adoption rates and iterate on systems; a system that is not utilized effectively is essentially nonexistent.

• Serve as the internal subject matter expert and point of escalation for inquiries related to systems and processes.

• Provide support for additional responsibilities and projects as necessary.

⛳️ Requirements

• 5+ years of experience in revenue operations, go-to-market systems, or sales operations within a B2B SaaS context.

• Practical CRM expertise; you have built a CRM from the ground up rather than merely using one. Experience with HubSpot and relevant certifications are advantageous.

• Strong grasp of how CRM systems integrate within the modern revenue stack, covering aspects from prospecting and enrichment to conversation intelligence and customer success tooling.

• Proven capability to convert business requirements into scalable systems and process solutions.

• Comfortable operating in a dynamic, fast-paced environment. We are growing rapidly, and changes occur daily.

• Ability to manage several projects simultaneously, establishing new processes while optimizing existing ones.

• A strategic thinker who is execution-focused, able to operate at both high levels and detailed levels within the same week.

• A proactive mindset with a willingness to share opinions; you contribute a perspective to every discussion.

• Excellent communication and stakeholder management abilities, adept at collaborating cross-functionally with Sales, Customer Success, Marketing, and Finance teams.

• Strong documentation practices and meticulous attention to detail.

• A keen interest in AI tools and their potential to enhance revenue workflows.

🏝️ Benefits

• Access to company-sponsored group benefits for you and your family, along with $1,000 allocated for mental health support.

• Take a break during our holiday closure and benefit from our generous time-off policies throughout the year.

• Enjoy monthly paid meals, an annual wellness allowance to support your well-being, and parental leave top-ups as your family grows.

• Secure your share in our success; you’ll receive competitive stock option grants as a key early employee.