GTM Strategist – New Verticals

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Transform innovative product concepts into well-defined hypotheses for customer evaluation.

• Collaborate with sales teams to assess positioning, messaging, packaging, and pricing strategies.

• Engage in initial customer discussions and sales meetings to confirm demand and pinpoint effective messaging.

• Analyze insights from customer interactions and provide actionable feedback to the Product team.

• Transition successful experiments into standardized sales processes and guidance for the wider team.

• Work alongside Product and the GM of New Verticals to enhance products and market entry strategies.

• Clarify customer challenges, facilitate discussions, and evaluate offering positioning.

• Develop training materials, communication strategies, playbooks, and processes for launching new products.

• Establish yourself as a subject-matter expert on new products, aiding representatives in effectively conveying and positioning them.

⛳️ Requirements

• Over 3 years of experience in B2B technology within GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a comparable customer-facing role.

• Proven ability to excel in 0→1 settings without pre-existing frameworks.

• Capacity to learn from customers and market trends, recognize patterns, and convert vague feedback into actionable hypotheses and subsequent steps.

• Proficient in guiding representatives through customer and prospect discussions regarding undefined products, use cases, and solutions.

• Skilled at creating practical playbooks based on successful experiments, common inquiries, and objections.

• Possess a systems-thinking mindset to ensure that successful insights are replicable.

• Ability to accept guidance and advance work independently with minimal supervision.

• Experience as a founder or as one of the initial GTM hires in an early-stage company.

• Background in marketing technology or experience selling to the marketing sector.

• Familiarity with SEO and its progression into AEO in AI-driven search.

• Strong grasp of the marketing funnel, from demand generation to conversion, pipeline management, and closed-won revenue.

🏝️ Benefits

• Equity in a rapidly growing startup.

• Comprehensive benefits package customized to your location.

• Flexible time-off policy.

• Parental Leave.

• A fun-loving and slightly nerdy team that enjoys moving quickly!