GTM Strategist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Spearhead the development of Ideal Customer Profiles (ICP) for each engagement by utilizing closed-won data, conducting stakeholder interviews, and performing market research.

• Create and lead client signal strategy sessions.

• Develop signal libraries that encompass industry, firm-level, person-level, and deal-level indicators.

• Conduct signal and messaging workshops, presenting strategic insights to clients.

• Convert signal strategies into implementable infrastructure in collaboration with GTM Engineer partners.

• Formulate sequence strategies and cadence architectures tailored for each segment.

• Establish strategic guidelines for email, LinkedIn, and phone communication content.

• Create comprehensive account dossiers for high-priority targets.

• Draft strategy and launch plans that integrate ICP, signals, messaging, and sequencing.

• Collaborate with copywriting teams for signal-to-message conversion.

• Train and uphold client-specific AI agents.

• Review and verify AI-generated outputs to ensure accuracy, relevance, and quality.

• Perform ongoing signal quality assessments and refine targeting, messaging, and sequence strategies.

• Document effective prompts, frameworks, and signal patterns.

• Act as the strategic foundation for Signal Intelligence programs, guiding direction and upholding quality standards.

⛳️ Requirements

• Over 5 years of experience in B2B go-to-market strategy, demand generation, or revenue marketing.

• Practical experience in designing outbound programs and account-based methodologies.

• Proven track record in leading ICP and persona development through research, interviews, and analysis of customer and sales data.

• Strong grasp of effective outbound messaging techniques.

• Hands-on experience with tools such as Clay, Apollo, LinkedIn Sales Navigator, and at least one major sales engagement platform like Outreach or HubSpot.

• Comfortable utilizing AI tools within real-world workflows.

• Experience in presenting strategies to clients and managing stakeholder objections.

• Preferred background in agency or multi-client environments.

• Ability to distill interview notes, platform data, and closed-won patterns into actionable strategies.

• Skill in differentiating authentic buying signals from distractions and building signal libraries.

• Competence in leading client meetings and fostering collaboration.

• Proficient in partnering with GTM Engineers and developers effectively.

🏝️ Benefits

• Flexible hybrid work arrangement.

• Full-time employment opportunity.