GTM Specialist, Attribution, ROI, Performance

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Develop and execute marketing source tracking, UTM capture, campaign monitoring, and attribution frameworks.

• Create integrations among CRM, marketing automation, advertising, sales, and reporting systems.

• Set up CRM and campaign data collection to ensure precise attribution.

• Generate reports on marketing ROI, funnel conversion, pipeline contributions, and sales performance.

• Define, compute, and verify GTM metrics, which include sourced and influenced pipeline as well as conversion rates.

• Detect and resolve issues related to data capture, inconsistent definitions, and reporting accuracy.

• Leverage automation and AI to enhance data quality, reporting, and analysis.

• Collaborate directly with clients to grasp reporting needs, data sources, and existing systems.

• Evaluate tracking and reporting, propose enhancements, and assist clients in making measurement choices.

• Oversee implementations from design through configuration, testing, validation, and documentation.

• Work together with RevOps Consultants and technical experts across various client projects.

• Train client teams on understanding and managing reporting systems.

• Create implementation strategies, templates, and best practices for Attribution, ROI & Performance.

• Share technical knowledge and insights on emerging technologies with the consulting team.

• Participate in workshops, courses, and practical learning material development.

⛳️ Requirements

• A minimum of 6 years of practical experience in Marketing Operations, Revenue Operations, GTM Analytics, Business Intelligence, or related fields.

• Demonstrated success in implementing marketing attribution, source tracking, campaign reporting, and GTM performance evaluation in B2B settings.

• Proficient in Salesforce and HubSpot, including CRM reporting, campaigns, custom fields, workflows, and integrations.

• Familiarity with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement.

• Experience in developing first-touch, last-touch, and multi-touch attribution models.

• Strong SQL capabilities and experience in connecting and validating data across diverse systems.

• Background in creating reports using Looker, Tableau, Power BI, or comparable platforms.

• Solid understanding of funnel conversion, pipeline attribution, CAC, ROAS, and sales performance metrics.

• Comfortable designing and troubleshooting integrations across CRM, marketing, and reporting systems.

• Ability to interact directly with clients and clarify technical decisions.

• Capability to showcase personally developed attribution models, reporting systems, and dashboards.

• U.S. visa sponsorship or transfers are not available.

• Candidates outside the United States may be engaged through full-time contractor agreements.

• Preferred: Experience in B2B SaaS, consulting or agency settings, Snowflake, BigQuery, dbt, conversation intelligence and sales activity data, AI for data validation/reporting/analysis, Python or JavaScript, and technical training or educational content development.

🏝️ Benefits

• Opportunities for commission and bonuses are available.

• Full-time contractor arrangements for hires based outside the United States.

• Chance to contribute to Deep Dive workshops, courses, and practical learning materials.