
GTM Operations Manager
Posted Oct 20

Posted Oct 20
This is a fully remote position, open to applicants in North America.
• Develop and enhance workflows that connect go-to-market teams.
• Take ownership of specific GTM workflows from problem identification to building, testing, launching, and ongoing enhancement.
• Enhance lead and account transitions through processes such as enrichment, qualification, routing, alerts, and visibility for follow-ups.
• Implement lifecycle programs, which include audience definitions, triggers, exclusions, data synchronization, campaign quality assurance, and measurement.
• Track account, contact, and product usage data across various systems while investigating stale records, duplicates, mismatched relationships, and synchronization failures.
• Create, test, and oversee automation, taking into account realistic scenarios and edge cases.
• Develop or refine AI workflows for enrichment, research, qualification, and quality assurance.
• Document workflows, empower users, collect feedback, enhance adoption, and maintain documentation.
• Create and manage reports related to workflow health, handoff discrepancies, campaign execution, and adoption rates.
• Collaborate with GTM Operations, Sales, Marketing, Customer Growth, Data, and system stakeholders.
• Set workflow baselines, monitor performance, and deliver quantifiable operational enhancements.
• Minimum of 3 years of practical experience in GTM, revenue, marketing, sales, or customer operations.
• Hands-on experience with Salesforce, including understanding of objects, relationships, fields, flows, and data movement; direct building or configuration skills are required.
• Proficiency in using a marketing automation platform such as Customer.io, HubSpot, Marketo, Braze, or Iterable, with experience in segmentation, triggers, and integrations.
• Experience in creating impactful solutions using AI, including problem explanation, contributions, validation, failures, and modifications.
• Strong analytical judgment and troubleshooting skills.
• Demonstrated ownership and commitment to follow-through.
• Excellent written communication skills.
• Attention to operational details.
• Ability to learn and adapt quickly.
• Ideally, experience in a product-led or usage-based business with both self-service and sales-assisted customers.
• Ideally, experience linking CRM, marketing automation, customer success, or product usage systems.
• Ideally, capability to utilize SQL, APIs, webhooks, or lightweight scripting.
• Ideally, experience in enhancing internal-tool adoption or transitioning manual processes to maintained workflows.
• Ideally, experience in supporting customer onboarding, product adoption, lifecycle education, or account-coverage initiatives.
• Competitive equity in a rapidly growing Series C startup supported by top-tier investors, including Y Combinator.
• A 10-year window for exercising vested equity options.
• A fully remote work environment designed to promote autonomy and flexibility.
• 4-5 weeks of flexible time off each year.
• Paid desk at a co-working space.
• Workspace budget and ongoing learning stipend.
ICF
Sherweb
myLaurel
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