GTM Manager, Media Strategy – Execution

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert HCP and DTC media strategies into quarterly and in-market activation plans, including workplans, deliverables, owners, and timelines.

• Lead the development and execution of launch and rollout plans for new capabilities, sponsorships, and packages, while identifying dependencies, risks, and decision points.

• Facilitate cross-functional launch readiness involving Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations.

• Assist with high-priority pitches, RFPs, agency discussions, and strategic client opportunities by providing tailored narratives, solution recommendations, and commercial materials.

• Transform capabilities and performance evidence into unique value propositions and commercially relevant proof points.

• Track competitor activities, pharmaceutical industry trends, agency behaviors, and market feedback to shape messaging and go-to-market tactics.

• Manage and update sales enablement materials, including one-pagers, solution narratives, FAQs, talk tracks, and collateral processes.

• Communicate sponsorship capabilities, product updates, measurement approaches, and strategic positioning as clear narratives for pharmaceutical brands and agencies.

• Organize internal training sessions, launch briefings, and follow-up communications.

• Identify recurring questions, objections, and enablement gaps, prioritizing updates to tools and training materials.

• Maintain an approved source of truth for commercial materials and relay significant updates to the field.

• Create feedback loops with Sales and cross-functional partners.

• Capture post-launch insights, win/loss data, customer feedback, and field learnings, translating them into actionable recommendations.

• Develop repeatable frameworks for launch, enablement, RFPs, and commercialization to enhance speed, consistency, and scalability.

⛳️ Requirements

• A bachelor's degree is necessary; a focus on business, marketing, media, healthcare, or a related field is preferred.

• 5–8 years of experience in go-to-market strategies, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a similar field.

• Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or a comparable environment is strongly preferred.

• Proven experience in supporting product or feature launches and coordinating cross-functional go-to-market execution.

• Background in developing positioning, sales collateral, value propositions, launch materials, training, or other commercial enablement initiatives.

• Strong knowledge of digital media and omnichannel marketing concepts, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics.

• Comfortable working with packaging, rate cards, and commercial frameworks, with the capability to translate strategic direction into clear field guidance.

• Exceptional written, presentation, and verbal communication skills, capable of simplifying complex concepts for both internal and external audiences.

• Strong project management, prioritization, and stakeholder coordination abilities, with the skill to drive work from strategy through launch and iteration without direct authority.

• Adherence to all Company safety and security policies and procedures.

• Eligibility to work in the United States, as this position is designated as Remote USA.

🏝️ Benefits

• Annual cash bonuses or commission

• Annual equity grants

• Medical, dental, and vision insurance

• 401(k) with a company match

• Employee Stock Purchase Plan (ESPP)

• Unlimited vacation

• 13 paid holidays

• 72 hours of sick leave

• Mental wellness programs

• Financial wellness programs

• Fertility benefits

• Generous parental leave

• Pet insurance

• Supplemental life insurance for you and your dependents

• Company-paid short-term and long-term disability

• Reasonable accommodations for candidates with disabilities