GTM Lead

This is a fully remote position, open to applicants in Ukraine, +1 more country.

📋 Description

• Develop the go-to-market (GTM) strategy by segment, encompassing budget, channel objectives, and funnel metrics, within the initial two weeks.

• Position Trivio focusing on profitability per creative.

• Implement a launch strategy for every product release, including a detailed plan for the release day.

• Conduct two webinars monthly, converting them into qualified leads.

• Manage website messaging, conversion rates, and A/B testing.

• Direct paid acquisition efforts on platforms such as Meta, TikTok, Google Search, and LinkedIn in collaboration with the User Acquisition (UA) manager.

• Oversee the AI creator program, including managing creators, referral links, presets, and measuring results.

• Execute the early-customer program and create case studies in partnership with the content writer.

• Deliver qualified leads to the sales team on the same day along with necessary sales materials.

• Analyze the funnel weekly and present findings during the GTM review.

• Report directly to the Trivio Business Owner.

• Lead the UA manager, content writer, and a team of AI creators.

• Collaborate closely with sales and product teams.

⛳️ Requirements

• A minimum of 5 years of experience in marketing.

• At least 2 years of experience in product marketing or growth within B2B SaaS or an AI tool.

• Experience in bringing a product or significant release to market with measurable outcomes such as leads, conversion rates, Customer Acquisition Cost (CAC), and revenue.

• Conducted over 5 webinars or events that successfully generated leads.

• Proficient understanding of performance marketing, including channels, CAC, Lifetime Value (LTV), and payback periods.

• Capability to brief a media buyer effectively.

• Practical experience with HubSpot or similar tools, covering funnel management, email campaigns, and lead sources.

• Strong writing skills with a hands-on approach to executing tasks.

• Clear and concise written and verbal communication skills.

• Proficiency in English at a C1 level.

• Availability to work during European business hours.

• Nice to have: Experience in AdTech or MarTech.

• Nice to have: Established network within the performance marketing community.

• Nice to have: Personal branding on LinkedIn.

• Nice to have: Experience in launching creator, affiliate, or referral programs.

• Nice to have: Background in early-stage or rapidly growing startups.

🏝️ Benefits

• Competitive base salary along with bonuses tied to pipeline performance.

• Option for remote work.

• Office availability in Prague.