GTM Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the operating model, execution strategy, performance standards, and operational cadence for a designated GTM motion.

• Collaborate with Sales Leadership to create GTM plays, set campaign priorities, craft commercial messaging, develop target-account strategies, and initiate partner-development efforts.

• Act as the subject matter expert on service offerings, market trends, buyer personas, ideal customer profiles, competitive landscape, and GTM best practices.

• Convert organizational growth objectives into demand-generation, account-development, partner-development, and pipeline-creation initiatives.

• Oversee the daily operations of the designated GTM team, including managing workload prioritization, resource allocation, performance expectations, and operational coverage.

• Set and manage team KPIs for productivity, quality, activity, conversion, pipeline development, and execution effectiveness.

• Direct the onboarding, training, coaching, performance management, and skill development for both human team members and digital agents.

• Create and sustain GTM playbooks, messaging frameworks, workflows, qualification criteria, ideal customer profiles, training materials, and process documentation.

• Utilize market intelligence, AI-driven tools, automation, and digital agents to pinpoint growth triggers, buying signals, target accounts, implementation opportunities, and strategic prospects.

• Evaluate execution outcomes, market feedback, and performance metrics to enhance targeting, messaging, workflows, team productivity, and commercial results.

⛳️ Requirements

• Proven experience in B2B go-to-market strategy, demand generation, sales development, account development, partner development, or pipeline generation.

• In-depth knowledge of staffing, workforce solutions, technology services, professional services, consulting, systems integration, or a comparable commercial sector.

• Capability to translate growth goals into structured GTM plays, campaigns, operational processes, and measurable execution strategies.

• Demonstrated ability to lead team operations, establish performance expectations, manage KPIs, and enhance productivity and quality.

• Experience in developing buyer personas, ideal customer profiles, market segmentation, commercial messaging, and target-account or ecosystem strategies.

• Proven track record in creating and maintaining playbooks, workflows, standard operating procedures, training materials, and process documentation.

• Familiarity with CRM systems, market-intelligence tools, workflow automation, AI-enabled technologies, and processes supported by digital agents.

• Strong analytical, organizational, communication, coaching, and stakeholder-management skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Comprehensive health, dental, and retirement benefits.

• Flexible work arrangements and a supportive team environment.