GTM Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Initiate and manage the growth strategy for Germany on both Android and iOS platforms.

• Oversee the readiness for iOS launch in Germany, which includes catalog preparation, store visibility, user acquisition, product, and creative needs.

• Establish audience priorities and define return thresholds for user acquisition in Germany.

• Ensure that the existing EMEA user acquisition team meets performance targets.

• Secure product resources from centralized teams and promote Germany's priorities.

• Identify downstream funnel challenges and coordinate solutions through product development and agency collaboration.

• Utilize cohort economics, payback curves, and channel-level yields to inform measurement and optimization strategies.

• Lead the creative strategy for Germany through both internal teams and an external creative agency.

• Test creative approaches that reflect local market nuances, particularly in the Strategy and RPG genres.

• Monitor the German advertiser catalog with the Commercial team and address liquidity issues.

• Incorporate webshop and direct-to-consumer payment information into performance analytics.

• Supervise the German offer and reward mix, including non-gaming inventory.

• Collaborate with the non-gaming supply team to enhance underperforming inventory.

• Develop a case for market expansion into Austria and Switzerland.

• Work alongside the GM EMEA to transition direct operational control as the model proves effective.

• Report directly to the General Manager, EMEA.

• Propel growth in Germany through managing advertiser budgets, player rewards, creative production, and operational rhythms.

⛳️ Requirements

• Extensive, hands-on experience managing user acquisition, commercial, or rewards operations in Germany.

• Proven track record in setting strategic direction and holding teams accountable for results without direct managerial authority.

• Capability to manage user acquisition, creative agency, product roadmaps, and cross-functional delivery expectations.

• Comfort with being evaluated based on acquisition, product, and commercial performance outcomes.

• Native German speaker.

• Proficient in English.

• Current and practical understanding of German consumer behavior, competitive landscape, and business culture.

• Background in rewarded, loyalty, offerwall, or performance ad technology.

• Expertise in value-based bidding methodologies.

• Familiarity with mobile measurement partners (MMP) and attribution tools, including Adjust, AppsFlyer, or Singular.

• Knowledge of iOS measurement limitations, including SKAdNetwork and AEM.

• Residing in Europe.

• Regular presence in Germany is essential.

🏝️ Benefits

• Team lunches.

• Game nights.

• Company-wide events.

• Annual performance-based bonus of 10%.

• Comprehensive benefits package.

• Opportunities for remote work.

• Flexible location within Europe.

• Regular travel to Germany to remain engaged with the market.