GTM Engineer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Design and oversee HubSpot workflows and integrations involving Clay, Lemlist, and Aircall.

• Create Clay workflows to research accounts, identify pertinent contacts, verify their information, and provide context to HubSpot.

• Convert ideal customer profiles and buyer personas into actionable segments.

• Develop AI-driven Clay workflows for personalized messaging sequences based on research.

• Monitor buying signals within ICP accounts and link them to prioritization and outreach workflows.

• Enhance lead classification, routing, assignment, task management, campaign enrollment, and qualification transitions.

• Resolve failures, prevent duplicates, maintain suppression controls, keep track of enrichment costs, and document workflows.

• Evaluate signals, enrichment methods, and automation; assess their impact on representative efficiency, conversion rates, and qualified pipeline.

• Collaborate with Sales leadership, Marketing, and the sales team as an individual contributor.

⛳️ Requirements

• Demonstrated experience in building and maintaining GTM automation within a B2B sales context.

• Extensive hands-on expertise in HubSpot, including workflows, properties, lists, object associations, routing, and integrations.

• Strong hands-on knowledge of Clay, encompassing enrichment, research, verification, AI-driven messaging, signal tracking, conditional logic, and HubSpot writeback.

• Familiarity with outbound platforms such as Lemlist, including campaign setup, enrollment controls, activity synchronization, and deliverability.

• Capability to connect tools via native integrations, APIs, webhooks, or workflow automation platforms, along with troubleshooting data movement between them.

• Commercial awareness of account fit, buyer personas, buying signals, qualification processes, and sales transitions.

• A pragmatic approach to data accuracy, testing, documentation, and accountability following launch.

• Experience in integrating Aircall with HubSpot.

• Background in supporting free-trial sales processes or working with SaaS, ecommerce, payments, or accounting products.

🏝️ Benefits

• $120 monthly allowance for insurance, sports, or wellness activities.

• 30 business days of Compensated Break annually.

• Fully remote work environment.

• A supportive and collaborative team culture that values initiative and ownership.