GTM Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of outreach, prospecting, and large-scale audience development.

• Create and connect communication pathways that transition prospects from the website and inbound signals to qualified, sales-ready discussions.

• Identify and manage target audiences for events, campaigns, and account-based initiatives.

• Coordinate outreach efforts to populate audiences for events, campaigns, and account-based activities.

• Design, test, and refine automated sequences and multi-channel strategies across email, LinkedIn, and web.

• Establish and maintain the enrichment, sequencing, data, and AI tools stack.

• Collaborate with sales, marketing, and RevOps to ensure outreach aligns with territory, ideal customer profile (ICP), and pipeline objectives.

• Monitor activities, evaluate performance, and iterate to enhance efficiency.

• Contribute to shaping Sequen's go-to-market (GTM) strategy, tools, plays, and processes.

⛳️ Requirements

• A minimum of 3 years in GTM Engineering or equivalent experience in BDR/growth roles that heavily utilize AI and automation.

• Proficient with contemporary GTM tools, including CRM systems, sequencing, enrichment, and workflow automation.

• Quick to embrace new AI technologies.

• Capable of constructing and integrating multi-step communication flows and automations without significant engineering assistance.

• Data-driven mindset: instrument, assess, and optimize outreach relative to pipeline results.

• Skilled in crafting clear, persuasive outbound messaging.

• Comfortable navigating ambiguity and developing processes and systems where none currently exist.

• Experience in fast-paced, rapidly changing environments; prior involvement with early-stage or hypergrowth companies is preferred.

• Bachelor’s degree or equivalent experience required.

• Strong candidates may possess basic scripting or no-code/low-code capabilities, including APIs, webhooks, Zapier/n8n, and SQL.

• Background in executing outbound strategies for technical products such as infrastructure, machine learning/artificial intelligence, or data platforms.

• Experience in building audience and outreach initiatives for field events and conferences.

• Familiarity with prospecting in the retail, e-commerce, marketplaces, media and entertainment, or travel sectors.

🏝️ Benefits

• Highly competitive base salary plus bonus/commission and meaningful equity.

• Opportunity to engage with category-defining technology that has demonstrated, quantifiable customer success.

• Direct collaboration with sales and marketing leadership.