GTM and Campaign Lead – Fiber

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take charge of the field marketing strategy for T-Mobile Fiber's seasonal campaigns, which encompass Back to School, Moving Season, Holiday Shopping, and New Mover periods.

• Convert national campaign briefs into actionable playbooks tailored for the field, detailing market audiences, tactics, timelines, and activation guidance.

• Create campaign calendars that outline dates, budget allocation guidelines, and parameters for market customization.

• Collaborate with national creative and media teams to develop Fiber-specific messaging variations.

• Monitor orders, conversion rates, and cost-per-acquisition metrics during and following campaigns.

• Act as the field Go-To-Market (GTM) translator for price adjustments, product launches, promotional offers, and brand campaigns.

• Design field-readiness packages that include one-pagers, talking point guides, objection handling resources, and MAM checklists.

• Identify and proactively address execution gaps in the field.

• Maintain a comprehensive GTM launch calendar.

• Offer field insights on national strategies to the Senior Manager of Field Marketing Strategy & Operations.

• Coordinate campaign and GTM deliverables among Field Marketing, MAMs, Regional Field Leads, and National Marketing teams.

• Serve as the primary contact for national marketing partners regarding execution, readiness, and reporting.

⛳️ Requirements

• A Bachelor's degree along with 7 years of relevant work experience, or a combination of education and experience that is considered equivalent.

• Over 5 years of experience in marketing, GTM, or field operations.

• A minimum of 2 years of experience in translating national strategies into local or regional implementations.

• Proven experience managing seasonal or campaign-driven marketing programs from start to finish.

• Exceptional project management capabilities.

• Ability to distill complex national initiatives into practical guidance for the field.

• Preferred experience in the telecom, broadband, or subscription-based consumer businesses.

• Familiarity with direct-to-consumer local marketing approaches is preferred.

• Experience at the crossroads of national brand marketing and local field execution is preferred.

• Background in campaign measurement and reporting is preferred.

• Must be at least 18 years old.

• Legally authorized to work in the United States.

🏝️ Benefits

• Annual stock grant.

• Employee stock purchase plan.

• 401(k) plan.

• Access to free, year-round money coaches.

• Comprehensive medical, dental, and vision insurance.

• Flexible spending account options.

• Paid time off.

• Up to 12 paid holidays.

• Paid parental and family leave.

• Family building benefits.

• Back-up care services.

• Enhanced family support initiatives.

• Childcare subsidy assistance.

• Tuition assistance programs.

• College coaching support.

• Short- and long-term disability coverage.

• Voluntary Accidental Death & Dismemberment (AD&D) coverage.

• Voluntary accident insurance.

• Voluntary life insurance options.

• Voluntary disability insurance.

• Voluntary long-term care insurance.

• Discounts on mobile services and home internet.

• Pet insurance options.

• Commuter and transit programs.

• Opportunities for career growth.