Growth Strategist – Paid Social

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Analyze DTC businesses from foundational principles across Offer, Conversion, Creative, and Distribution utilizing the Growth Compass framework.

• Develop growth roadmaps and forecasts linked to revenue, new customer acquisition, and profit objectives.

• Strategically plan for peak periods such as BFCM well in advance.

• Facilitate strategic discussions with founders and CMOs.

• Make decisive calls regarding budget allocation and strategy.

• Coordinate Media Buyers, Paid Search, and Creative Strategists toward a unified plan.

• Manage the testing framework and endorse key decisions.

• Analyze data from Shopify, Triple Whale, GA4, and other platforms collectively.

• Evaluate new customer CAC, contribution margin, LTV, MER, ROAS, and AOV.

• Leverage AI for research, analysis, forecasting, and reporting.

⛳️ Requirements

• Minimum of 3 years of hands-on experience growing DTC e-commerce brands, particularly with Meta at the forefront.

• Preference for experience with rapidly growing challenger brands over established large enterprises.

• Proficient in diagnosing business limitations across Offer, Conversion, Creative, and Distribution.

• Strong understanding of CAC, contribution margin, LTV, and MER.

• Comfortable working with P&L statements and Ads Manager.

• Capable of articulating complex issues to founders in simple terms to gain their support.

• Familiarity with creative strategy and performance-driven creative content.

• Experience on both the brand side and agency side is highly advantageous.

🏝️ Benefits

• Fully remote work options, with hybrid possibilities.

• 28 days of annual leave (including your birthday, Christmas Eve, and New Year's Eve).

• Private health insurance available after 6 months.

• Life insurance coverage.

• Access to a 24/7 virtual GP.

• Healthcare cash plan.

• Professional Development Fund for courses and certifications.

• Work Abroad Scheme allowing up to 30 days at a time.

• Company pension scheme.

• Regular events and team social gatherings.