Growth Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Gain an in-depth understanding of customers, including their buying behaviors, motivations, needs, and decision-making processes.

• Discover opportunities to enhance engagement, conversion rates, repeat purchases, retention, and overall customer value.

• Create customer segments based on behavior, lifecycle stages, value, and growth potential.

• Design comprehensive customer journeys that encompass content, communication, offers, personalization, and outreach strategies.

• Oversee the strategy, messaging, and implementation across email, SMS, automated journeys, and promotional initiatives.

• Develop experiences for onboarding, first purchases, post-purchase follow-ups, repeat purchases, reactivation, and win-back campaigns.

• Formulate personalized strategies for high-value customers, including targeted campaigns, gifting options, exclusive programs, and coordinated outreach efforts.

• Craft engaging customer content, including subject lines, SMS communications, promotional concepts, and personalized pitches.

• Collaborate with teams in Brand, Creative, Sales, Data, Tech, and Operations.

• Measure and enhance engagement, conversion rates, retention, repeat purchase behavior, revenue, and customer value.

• Conduct experiments involving messaging, offers, timing, audience selection, and customer experiences.

• Utilize marketing technology, customer data, automation tools, and AI solutions to construct and refine programs.

• Ensure segmentation accuracy, deliverability, list health, testing, and quality control.

• Develop scalable processes, playbooks, and systems.

• Influence cross-functional customer engagement and drive initiatives without formal authority.

⛳️ Requirements

• A minimum of 3 years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related field.

• Proven track record of managing marketing initiatives from start to finish, including identifying opportunities, developing strategies, executing plans, and analyzing performance.

• Strong marketing acumen and writing skills, with a background in creating messaging, campaigns, or customer experiences that lead to measurable results.

• Familiarity with customer segmentation, behavioral data, and lifecycle journeys.

• Excellent analytical abilities and a comfort level with data to comprehend customer behavior, assess performance, and inform decisions.

• Experience in enhancing conversion rates, customer engagement, repeat purchases, retention, or revenue through marketing initiatives.

• Capability to work collaboratively across functions and independently manage projects from concept through to completion.

• Experience with SMS, account-based marketing, loyalty programs, or engaging high-value customers is a plus.

• Background in B2C, DTC, e-commerce, or industries with repeat purchase behaviors is highly preferred.

🏝️ Benefits

• Work From Home / Remote

• Competitive annual salary

• Learning opportunities

• Working in a great culture

• 2-month paid Sabbatical to eligible employees