Growth Product Marketer

This is a fully remote position, open to applicants in India.

📋 Description

• Take full ownership of the complete freemium-to-paid self-serve subscription funnel for individual educators.

• Create usage limitations, metering strategies, nudges, in-product paywalls, upgrade prompts, time-sensitive offers, and administrator upgrade pathways.

• Develop referral and virality mechanisms, encompassing incentives and communication.

• Manage activation and onboarding processes to ensure users quickly derive value and convert.

• Establish event tracking and create reliable funnel and cohort analytics.

• Provide insights on product usage signals, such as teacher clusters within districts, to the US sales team.

• Oversee lifecycle email and in-product messaging throughout the funnel.

• Strategize, execute, and analyze experiments related to gating, pricing, onboarding, and messaging.

• Report on metrics such as sign-ups, activation, conversion, early retention, referrals, and virality.

• Enhance activation, free-to-paid conversion, monetization, retention, funnel optimization, and product adoption.

⛳️ Requirements

• 4–7 years of experience in B2C/consumer product marketing or growth.

• Demonstrated success in building, enhancing, or scaling a freemium-to-paid subscription funnel.

• Deep understanding of activation, trial/freemium-to-paid conversion, usage-based gating, churn, retention, and pricing/packaging.

• Practical skills in constructing and deploying funnels, flows, experiments, and copywriting.

• Proficient in directing technical builds using AI tools or collaborating with a partner engineer and assessing the results.

• Daily utilization of AI tools such as Cursor or Claude.

• Proficient in data and experimentation, including event definition, funnel and cohort analysis, and maintaining clean experiments.

• Strong command of written English.

• Ability to thrive in a startup environment with self-direction and minimal supervision.

• Experience in a subscription-based consumer business is highly preferred.

• Prior experience working with or for a US-based company while located in India is strongly preferred.

• Practical experience in building referral/virality loops and monetization based on usage is highly favored.

• Previous startup experience is strongly preferred.

• Experience in EdTech or consumer products aimed at parents or educators is a plus.

• Familiarity with tools like HubSpot, Customer.io, N8N, ClickUp, Webflow, and other no-code/AI website builders is a plus.

• A design sensibility for clean, conversion-focused web and email flows is a plus.

🏝️ Benefits

• Contract engagement with the possibility of expansion.

• Remote work opportunity from Bangalore.

• Daily working-hour overlap with the US team.

• Chance to work with AI tools on a daily basis.

• Direct ownership of a high-impact growth engine.

• Collaborate with engineering and AI automation partners.

• Immediate start is preferred.