Growth Product Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the acquisition-to-purchase funnel, overseeing everything from the initial landing screen on the mobile app or web to securing a paid, booked seat.

• Manage onboarding and activation processes, paywall strategy, pricing, and packaging across iOS, Android, and Web, as well as the experimentation program.

• Oversee the conversion to purchase and monitor lifetime value per subscriber along the journey from the first screen to completed payment.

• Map the comprehensive path across mobile app and mobile web, pinpoint lost intent, and prioritize solutions based on their revenue impact.

• Ensure continuity between web and app experiences, including the handover process, payment, billing, and refund variations.

• Consider paid, organic, and referral acquisition channels when designing the funnel.

• Lead the onboarding flow, define and implement activation metrics, and minimize the time and friction to achieving the first booked seat.

• Oversee paywall placement, timing, design, and gated content; manage pricing and packaging across different markets and currencies, including trials, offers, upsells, and win-back strategies.

• Balance the conversion rate of first purchases with the quality of renewals and attendance.

• Conduct ongoing experimentation with pre-registered hypotheses, ensuring sufficient power and predefined decision criteria.

• Assess experiments based on attendance, renewal rates, LTV, and other primary metrics.

• Collaborate with Marketing, Data, and Engineering teams on channel mix, creative strategies, instrumentation, attribution, experiment design, and onboarding requirements.

• Report directly to the VP of Product.

• Drive growth in new-subscriber revenue while consistently improving conversion and activation metrics, channel-specific onboarding, measuring pricing elasticity, maintaining or enhancing LTV, and achieving high experiment throughput.

⛳️ Requirements

• Deep experience in B2C mobile products: has managed a consumer mobile application that serves as the primary business interface, with practical understanding of the differences between iOS, Android, and Mobile Web.

• Proven experience with paywalls, trials, pricing elasticity, tiering, upsells, and win-back strategies, along with the ability to differentiate between acquiring and retaining subscribers.

• Ability to analyze conversion and lifetime value together; distinguishes between a conversion gain and revenue gain; recognizes when a pricing adjustment has increased volume at the cost of value.

• Skilled in building behavioral funnels and growth models, working directly with behavioral and payment data, and identifying conversion obstacles based on evidence.

• Maintains a high rate of experimentation while interpreting results with discipline, including discontinuing tests that enhance first purchases but undermine retention.

• Understands the mechanics of first purchases including framing, social proof, personalization, and timing.

• Operates effectively across Marketing, Data, and Engineering without direct authority; comfortable collaborating with founders and challenging decisions supported by evidence.

• 5+ years of experience in product management, growth, or lifecycle roles, including direct responsibility for a consumer subscription funnel.

• Proven track record of improving conversion rates and revenue in a consumer mobile product.

• Hands-on management of paywall and pricing experimentation.

• Proficient in analytics tools and capable of querying data independently.

• Fluent in English is required.

🏝️ Benefits

• Opportunity to lead innovative projects in a fast-paced environment.

• Work collaboratively with a talented team across various departments.

• Flexible working conditions to support work-life balance.

• Competitive salary and performance-based bonuses.

• Professional development and growth opportunities.