Growth Product Leader

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Take charge of the entire funnel from new visitor to paying, retained member, encompassing activation, onboarding, trial to paid transitions, free to paid conversions, referrals, viral growth, and in-product save flows.

• Lead a compact team of product managers and analysts.

• Manage the Growth lane of the single product backlog.

• Report directly to the Head of Product and collaborate with the Chief Subscription Officer, Marketing, Retention, Design, and Analytics teams.

• Oversee paywall and plan presentation surfaces.

• Determine product experiences that effectively convert trial and free users into paid members.

• Establish targets, design the user experience from the first session to checkout, and conduct conversion experiments.

• Manage activation, onboarding conversion, referral, and viral growth mechanisms.

• Direct the product-led acquisition strategy and the product levers that drive organic and App Store growth.

• Handle churn-related in-product save flows and the lifecycle programs associated with them.

• Own the Growth roadmap, PRDs, and backlog lane.

• Conduct Growth A/B tests through the Analytics experiment gate.

• Oversee the product experience related to partner-driven acquisition.

• Propel revenue and subscriber growth, enhance funnel efficiency, improve onboarding conversion, activation, overall conversion, CAC, save rate, and experiment cadence.

⛳️ Requirements

• A minimum of 8 years in product management, with at least 3 years leading growth for a consumer subscription or mobile product.

• Senior Director candidates should possess 12 or more years of experience, including leadership over multiple teams.

• Demonstrable track record of improving funnel metrics through experimentation, including onboarding, paywall, trial, and conversion stages.

• Strong understanding of subscription metrics such as LTV, CAC, cohort retention, and conversion funnels.

• Proven experience in managing and developing product managers while collaborating closely with analysts.

• Ability to work effectively across Marketing, Design, Engineering, and Retention departments without direct control over their budgets or roadmaps.

• Excellent communication skills with a strong inclination towards shipping, measuring, and iterating.

• Experience in fitness, health, wellness, or content-driven consumer products is a plus.

• Familiarity with AI-driven personalization in onboarding or conversion is desirable.

• Background in referral programs, partner distribution, or App Store optimization is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off policy and flexible working arrangements.

• Opportunities for professional development and career growth.

• Access to wellness programs and fitness-related benefits.