Growth & Performance Lead, Paid Media, Analítica e IA

This is a fully remote position, open to applicants in Spain.

📋 Description

• Design, set up, and optimize lead generation campaigns on Google Ads and Meta Ads.

• Oversee the external agency responsible for managing social media.

• Create comprehensive funnels including ads, landing pages, forms, tracking, and closure using HubSpot.

• Implement and validate tracking with GA4, Google Tag Manager, server-side tagging, consent mode, enhanced conversions, Meta’s conversion API, and offline conversions from the CRM.

• Prepare monthly reports on cost per opportunity, acquisition cost, and return on investment.

• Enhance AIT's visibility on platforms like Google, ChatGPT, Gemini, and Perplexity.

• Generate content, structured data, and presence in sources cited by AI models, along with a measurement method.

• Identify, specify, and measure marketing and pre-sales automation using AI agents, in collaboration with the technical team.

• Initially work for AIT and later package and offer the service to client accounts.

• Achieve validated measurement and active campaigns within 90 days, a stable flow of qualified opportunities in 6 months, and a relevant digital pipeline in 12 months.

⛳️ Requirements

• Proven experience managing personal or client budgets in Google Ads and Meta Ads, with numerically explainable results.

• Technical proficiency in GA4, Google Tag Manager (including server-side), consent mode, enhanced conversions, and conversion APIs.

• Experience using a CRM as part of the funnel; the company utilizes HubSpot.

• Understanding of B2B sales for long cycles and high-ticket items.

• A mindset focused on building systems.

• Experience in positioning within generative search engines (GEO/AEO) is a plus.

• Familiarity with automation tools and serious use of AI with measured savings is valued.

• Previous experience delivering services to clients is advantageous.

• Knowledge of the industry, retail, or e-commerce with ERP systems is a plus.

🏝️ Benefits

• Own media budget from the first month.

• A technical team of 40 people dedicated to building integrations, AI agents, landing pages, and ERP connections.

• Access to a portfolio of over 1,000 clients to offer services.

• Direct access to the CEO and real autonomy.

• Permanent contract.

• Salary commensurate with demonstrable experience.

• Variable compensation linked to results.

• Training and tools provided.

• Genuine opportunity to lead an area with your own team.

• Paid practical test during the selection process.