Growth Operations, Performance Marketing Manager

This is a fully remote position, open to applicants in Norway.

📋 Description

• Take charge of HubSpot governance, which encompasses lifecycle stages, essential properties, naming conventions, workflows, and change management.

• Develop and sustain lead capture, enrichment, scoring, routing, and service-level workflows for both sales-driven and marketing-driven initiatives.

• Oversee email and CRM infrastructure, focusing on segmentation, nurture implementation, campaign operations, deliverability principles, and data quality.

• Manage campaign and funnel reporting, including UTM standards, source logic, and decision-support dashboards.

• Identify and eliminate leakage, duplication, manual workarounds, and obstacles in the lead-to-sales process.

• Plan, launch, and optimize paid campaigns across channels such as LinkedIn and Google, adhering to strategic and budgetary guidelines.

• Control the performance loop, from ICP audience, offer, and creative to landing page alignment, conversion tracking, sales outcomes, and insights.

• Create testing plans and convert results into actionable recommendations.

• Collaborate with GTM Enablement, Content, and Design teams on campaign assets.

• Manage channel pacing and suggest budget reallocations based on qualified demand and pipeline data.

• Assess and integrate growth tools throughout the tech stack.

• Transform validated AI-enabled workflows and prototypes into documented, sustainable systems.

• Develop playbooks, reporting rhythms, and change logs.

• Act as a practical sparring partner for Sales, Marketing, and Product regarding commercial data and tools.

• Establish the commercial data model, lead flow, routing rules, campaign tracking, and funnel reporting within the first 90 days.

⛳️ Requirements

• 4–7+ years of experience in B2B marketing operations, performance, or demand-generation marketing.

• Strong practical knowledge of HubSpot, including CRM data structure, workflows, lists, forms, campaign operations, reporting, and lifecycle logic.

• Proven track record in planning and optimizing paid campaigns on LinkedIn and/or Google focused on commercial quality, not just lead volume.

• Solid understanding of tracking, attribution trade-offs, UTMs, conversion paths, and the impact of Sales follow-up on campaign performance.

• Systems-oriented mindset with the ability to document, enhance, and create reusable workflows.

• High agency and sound judgment; capable of navigating ambiguity, proposing practical directions, and delivering a solid V1 with minimal guidance.

• Experience in an enterprise B2B or hybrid sales-led growth setting with extended buying cycles and small, qualified audiences.

• Familiarity with GA4, Google Tag Manager, enrichment/outbound tools, APIs, or no-code automation platforms.

• Comfort with AI-assisted workflows, lightweight scripting, or data analysis.

• Interest in gaming, gaming technology, digital platforms, or data products.

• A strong focus on qualified opportunity creation and revenue relevance, coupled with commercial rigor.

• Operational discipline and practical execution capability.

• Ability to articulate technical decisions in layman’s terms and collaborate effectively across Sales, Marketing, and Product teams.

🏝️ Benefits

• Flexible work-life balance.

• Competitive benefits package.

• A collaborative, international team working across Norway, India, and the US.

• The autonomy and trust to build and enhance systems while witnessing their commercial impact.

• A culture that emphasizes clarity, care, and continuous improvement.