Growth Media Marketing Manager, Paid Search

This is a fully remote position, open to applicants in Canada.

📋 Description

• Implement paid search initiatives on Google Ads and Microsoft Ads platforms.

• Oversee and accurately pace multi-million dollar monthly budgets across various accounts.

• Enhance keyword management, bid strategies, ad copy, landing pages, and audience targeting.

• Monitor, assess, and consistently report on campaign performance.

• Identify and proactively address any issues affecting campaign health.

• Collaborate with Data Science, Analytics, and Product teams to support A/B tests and marketing experiments.

• Keep detailed records of campaign modifications, budget pacing, and performance trends.

⛳️ Requirements

• A minimum of 3 years of direct experience in managing paid search campaigns on Google Ads and Microsoft Ads platforms.

• Proven experience handling large paid search budgets; familiarity with programs exceeding $5M in monthly expenditures is preferred.

• Strong analytical abilities with a focus on optimizing CPA, ROAS, ROI, LTV, and CAC.

• Proficient in Excel or Google Sheets.

• Capacity to adhere to detailed operational processes and SOPs consistently and accurately across intricate, multi-account campaign setups.

• Excellent written and verbal communication skills.

• Experience in presenting performance insights and updates to internal stakeholders.

• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.

🏝️ Benefits

• New hire equity grant.

• Annual refresh grants.

• Flexible work location options: home, office, or your preferred coffee shop.

• Regular in-person events.

• Competitive compensation and benefits package.