Growth Marketing Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop a comprehensive understanding of LATAM markets, encompassing local examination systems, educational frameworks, and the distinctions between students and healthcare professionals.

• Tailor global messaging to fit local cultural nuances and linguistic variations.

• Strategically plan and implement multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social media platforms.

• Utilize pertinent regional channels such as Meta and WhatsApp effectively.

• Track and enhance campaigns throughout the acquisition, activation, and retention phases.

• Manage projects from inception to completion.

• Work collaboratively across departments with CRM, Performance Marketing, Creative, Product, and global teams.

• Ensure consistency and develop scalable best practices throughout LATAM.

⛳️ Requirements

• Proficient in both English and Spanish.

• Knowledge of Portuguese is an advantage.

• A minimum of 3 years of experience in digital marketing within SaaS or B2C sectors in Latin America.

• Strong grasp of multichannel marketing strategies, including CRM, Paid Social, SEM, SEO, and Social Media.

• Familiarity with region-specific channel dynamics, particularly Meta and WhatsApp.

• Proven experience in crafting and executing marketing strategies, including positioning, value propositions, and localized messaging.

• Analytical mindset with the capability to work with limited data.

• Ability to balance strategic thinking with operational execution in a fast-paced setting.

• Exceptional communication skills.

• High adaptability and cultural awareness across various LATAM markets.

🏝️ Benefits

• Access to internal and external training programs.

• Participation in workshops and hackathons.

• Opportunities to attend AI cross-talks and seminars.

• Blinkist access for continuous learning.

• Access to AMBOSS offices located in Cagliari and Cape Town.

• Opportunities to visit the company headquarters, including a summer visit to Berlin.

• A workplace that is inclusive, respectful, and supportive.

• Equal opportunities for professional growth and development.