Growth Marketing Manager – TV

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Implement Rocket Money's television acquisition strategy across both Linear and Streaming TV platforms.

• Oversee daily media purchasing, optimization, tracking, and post-purchase analysis.

• Manage expenditures, weekly pacing, forecasting, and Return on Ad Spend (ROAS) performance.

• Analyze campaign metrics to identify successful networks, publishers, and formats.

• Design and conduct structured TV experiments with defined hypotheses and success criteria.

• Collaborate with the Creative team to brief, test, and refine TV advertisements.

• Manage relationships with TV buying and measurement agency/vendor partners.

• Work alongside Data, Product, Engineering, and CRM teams to enhance attribution and data integrity.

• Report on TV performance, insights, learnings, and suggestions to leadership and stakeholders.

• Streamline workflows, tracking, and scalable processes.

• Monitor industry trends to identify first-to-market opportunities.

• Ensure adherence to brand safety, regulatory compliance, and privacy standards.

• Report directly to the Director of Growth.

⛳️ Requirements

• Minimum of 4 years of experience in TV media buying within a high-growth consumer company, startup, or agency.

• Practical experience with Linear and/or Streaming/CTV media.

• Proficiency in understanding Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV) to CAC, and mixed performance metrics.

• Ability to convert data and experiment findings into straightforward recommendations and actions.

• Experience in coordinating efforts among internal teams and external partners or agencies.

• Comprehensive understanding of the marketing funnel and the role of each channel.

• Comfortable navigating ambiguous situations and making swift decisions based on incomplete information.

• Familiarity with incrementality testing, media mix modeling, and attribution methodologies.

• Advanced skills in Excel.

• Experience with Looker or similar analytics tools is advantageous.

• Bonus points for experience with Haus.

🏝️ Benefits

• Health, Dental & Vision Plans.

• Life Insurance.

• Long/Short Term Disability.

• Competitive Pay.

• 401k Matching.

• Team Member Stock Purchasing Program (TMSPP).

• Learning & Development Opportunities.

• Tuition Reimbursement.

• Unlimited PTO.

• Daily Lunch, Snacks & Coffee (in-office only).

• Commuter benefits (in-office only).

• Bonus.