Growth Marketing Manager – Social, Email

This is a fully remote position, open to applicants in South Africa, +5 more countries.

📋 Description

• Take charge of strategy, content creation, creative direction, publishing, list management, analytics, and outcomes for LinkedIn, X, Instagram, and email communications.

• Oversee the LinkedIn company profile and enhance the founder's personal brand.

• Establish a presence in discussions related to quantitative analysis, trading, and finance careers on X, including daily posts and engagement.

• Produce short-form videos and carousel content on Instagram aimed at students and early-career professionals.

• Handle the entire email list, encompassing lead magnets, opt-in processes, nurturing sequences, broadcasts, segmentation, deliverability, and re-engagement strategies.

• Design landing pages and opt-in offers to expand the email list.

• Streamline the journey from initial contact to scheduled admissions calls and identify points of drop-off.

• Conduct weekly tests on hooks, formats, subject lines, send timings, and offers.

• Provide weekly reports on performance and any adjustments made.

• Manage contractors such as editors and designers once scalability is validated.

• Foster growth in followers, subscribers, email engagement, booked admissions calls, applications, and enrolled students.

⛳️ Requirements

• Proven track record of growing an audience or email list to significant scale with measurable results.

• Exceptional English writing skills for creating hooks, posts, threads, subject lines, and long-form emails.

• Practical experience with email platforms such as Kit/ConvertKit, Klaviyo, Customer.io, or HubSpot, including building flows, segments, and automations.

• Strong understanding of funnel metrics, including opt-in rates, open and click rates, reply rates, booked-call rates, show rates, CAC, and LTV.

• Capacity to produce daily output and iterate effectively.

• Experience managing multiple channels simultaneously.

• Comfortable on camera or with directing others who are.

• Ability to learn quantitative finance sufficiently to write about it authoritatively.

• Willingness to maintain a consistent daily work schedule overlapping US Eastern hours and be responsive during that time.

• Completion of a paid practical exercise involving a LinkedIn post, X thread, and email.

• Prepared to share metrics from previous roles and provide references.

• Nice to have: personal account, newsletter, or audience growth experience starting from zero.

• Nice to have: genuine interest in markets, trading, or technical topics.

• Nice to have: experience in marketing education, coaching, or B2B offerings that require a sales call.

• Nice to have: proficiency in using AI tools for research and drafting.

🏝️ Benefits

• Performance-driven incentives linked to list expansion, scheduled calls, and enrollments.

• Fully remote position with flexible working hours.

• Total ownership of four channels with direct access to the founder.

• Budget allocated for tools and contractors once scalability is demonstrated.

• Opportunity to develop and lead your own team as the channels expand.