Growth Marketing Manager – Quality Management Tools

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Create and implement comprehensive marketing campaigns across digital platforms, email, content, web, social media, and events to drive demand for LGC's SeraCare and Quality Management Tools products and services.

• Execute full-funnel, multichannel initiatives aimed at new customer acquisition, strategic account development, cross-selling, and upselling objectives.

• Design automated nurturing streams to guide prospects through the sales funnel.

• Take ownership of the Quality Management Tools marketing strategy as a vital digital channel for LGC.

• Collaborate with digital and commercial teams to enhance product discoverability, content pathways, search visibility, conversion routes, and overall customer experience.

• Simplify intricate scientific and quality-management concepts into distinct messaging tailored for target customer segments.

• Aid in product launches and portfolio initiatives by creating customized go-to-market strategies.

• Develop campaigns that span clinical genomics and NGS, oncology, reproductive health, inherited diseases, infectious diseases, molecular diagnostics, serology, clinical chemistry, and laboratory quality-control workflows.

• Propel new business growth and expansion through account-based marketing strategies.

• Formulate and implement growth plans for the VALIDATE and Multichem product lines.

• Create and manage organic social media strategies, including reusable content and guidance for LinkedIn.

• Organize and coordinate tradeshows, webinars, and industry events, encompassing preparation, promotions, collateral management, speaker coordination, and post-event follow-ups.

• Participate in at least one to two events each calendar year.

• Work in conjunction with Sales and Product Management on messaging, targeting, timing, lead follow-up, and success metrics.

• Optimize campaigns through experimentation and performance analysis.

• Oversee campaign-related lead imports and conduct initial quality assessments for segmentation, routing, attribution, and follow-up.

• Collaborate with regional and distribution teams across both direct and indirect channels.

• Produce sales enablement and customer-facing materials such as application notes, case studies, webinars, product guides, campaign assets, sell sheets, presentations, and follow-up templates.

• Collect Voice of Customer feedback and identify Key Opinion Leaders.

• Track and report on campaign and website performance metrics, including engagement, MQLs, pipeline, conversion rates, revenue impact, and ROI.

• Leverage AI, CRM, marketing automation, analytics, and project management tools to enhance targeting, segmentation, content creation, execution speed, and operational efficiency.

⛳️ Requirements

• Proven experience in B2B marketing in life sciences, clinical diagnostics, laboratory products, healthcare technology, or another technically complex and regulated sector.

• Demonstrated capability in planning and executing integrated demand-generation campaigns.

• Comprehensive understanding of the buyer journey, lead nurturing, account-based marketing (ABM), and sales enablement.

• Aptitude for learning and articulating complex scientific products and applications.

• Strong preference for familiarity with clinical laboratory quality control, linearity and calibration verification, reference materials, molecular diagnostics, NGS, or IVD assay development.

• Experience in managing or contributing to website strategy, content optimization, SEO, and conversion-rate enhancement for a product-heavy B2B website or e-commerce setting.

• Proven ability to juggle multiple projects, stakeholders, and deadlines effectively.

• Experience collaborating across Sales, Product Management, Marketing Operations, Digital, and regional teams, especially with the Ireland Multichem team.

• Proficient in using CRM, marketing automation, analytics, and project management tools such as Salesforce, MCAE, Google Analytics, and Asana.

• Ability to analyze campaign, website, pipeline, and revenue data and translate insights into actionable improvements.

• Excellent prioritization capabilities, sound commercial judgment, and a proactive, solution-oriented mindset.

• Self-motivated individual who can work independently while staying aligned with team objectives.

• Fluent in English.

• Must be based on the East Coast of the U.S.

• Willing to travel occasionally for meetings, customer interactions, and industry events.

🏝️ Benefits

• Employees have the option to work remotely.

• Occasional travel for meetings, customer engagement, and participation in industry events.