Growth Marketing Manager, Digital Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with channel specialists to strategize and implement plans that drive investment in Paid Email/Newsletters, 3rd Party Virtual Events/Webinars, Content Syndication, and Publisher Display.

• Serve as the primary point of contact for over 30 industry vendors and publishers, overseeing programs from inception to completion and ensuring the timely delivery of creative assets, tracking links, and lead uploads.

• Manage and support the digital marketing budget for new testing initiatives across unexploited vendor inventories, monitoring performance to pinpoint scalable pipeline sources.

• Conduct research on vendors to discover and assess new audiences and opportunities.

• Modify strategies to adapt to emerging trends, including those specific to AI vendors and programs.

• Evaluate lead conversion rates, pipeline-to-spend ratios, and ROI to optimize lead sources and achieve efficiency targets.

• Work in partnership with marketing, content, and design teams to ensure creative consistency and successful campaign execution.

• Take ownership of budgeting, procurement, execution, and reporting processes.

• Update marketing leadership on campaign performance, digital roadmap, and pipeline generation.

⛳️ Requirements

• Over 5 years of experience in Digital Marketing, Growth Marketing, or Demand Generation.

• Demonstrated experience in managing Paid Email sponsorships, 3rd Party Virtual Events/Webinars, and Content Syndication initiatives.

• Strong skills in vendor management and negotiation.

• Capability to handle multiple campaigns and maintain relationships with over 30 vendors concurrently.

• Exceptional attention to detail and an organized methodology for managing, tracking, optimizing, and reporting on programs.

• Familiarity with the cybersecurity and AI vendor landscape.

• Understanding of security buyer personas, market dynamics, and technical products.

• Experience in managing cross-functional internal stakeholders and teams.

• A data-driven mindset aimed at maximizing ROAS and monitoring pipeline metrics.

• An inclination towards experimentation and innovation.

• A self-starter who can excel in a dynamic, high-growth startup environment.

• Proficiency with enterprise applications such as Salesforce, Marketo, Looker, Tableau, and Demandbase.

• Must possess the legal right to work in the country where the position is located without requiring visa sponsorship.

🏝️ Benefits

• Bonus

• Equity

• Benefits

• Information regarding Google benefits is provided