Growth Marketing Manager – CPG Industry

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Formulate and implement a growth roadmap that aligns with objectives for revenue, profitability, and customer retention.

• Discover growth opportunities across customer acquisition, website conversion, lifecycle marketing, and channel expansion.

• Oversee growth budgets, forecasts, and allocation of resources.

• Set priorities, performance objectives, and establish a cadence for testing.

• Ensure marketing strategies are in sync with inventory levels, product launches, and operational capabilities.

• Direct acquisition efforts through paid social, paid search, influencer partnerships, affiliates, and various other channels.

• Supervise internal specialists and external partners while actively participating in campaign execution.

• Track Customer Acquisition Cost (CAC), blended marketing efficiency, and contribution margins.

• Scale successful campaigns and enhance underperforming channels.

• Explore new channels for customer acquisition.

• Convert customer insights, product advantages, and brand positioning into effective marketing concepts.

• Work alongside designers, creators, and copywriters to develop advertising creatives.

• Experiment with messaging, offers, creative formats, and audience targeting.

• Enhance the online shopping experience and optimize the conversion funnel.

• Refine product pages, landing pages, merchandising strategies, bundles, and promotional offers.

• Conduct tests aimed at boosting conversion rates, average order value, and revenue per visitor.

• Develop lifecycle strategies encompassing email, SMS, and other customer touchpoints.

• Enhance onboarding, post-purchase education, replenishment, cross-selling, and win-back journeys.

• Drive increases in repeat purchases and overall customer lifetime value.

• Create reports covering revenue, acquisition, conversion, retention, and profitability metrics.

• Validate tracking mechanisms and analyze attribution data.

• Convert insights into actionable priorities and recommendations for the founders.

• Lead internal teams, agencies, and freelancers.

• Suggest hires and resources as the business scales.

⛳️ Requirements

• Candidates must reside in LATAM, Africa, or Eastern Europe.

• Availability to work during U.S. business hours from 9:00 AM to 5:00 PM EST, aligned with the client's time zone.

• Demonstrated experience in scaling a consumer packaged goods (CPG) business with direct responsibility for growth strategies and measurable outcomes.

• Ability to clearly show starting points, revenue growth, timelines, budgets managed, and personal contributions.

• Extensive experience in direct-to-consumer eCommerce and understanding the economics of physical product units.

• Proven success in customer acquisition, optimizing conversion rates, and enhancing customer retention.

• Background in managing paid media budgets through metrics such as CAC, customer lifetime value, marketing efficiency, and contribution margin.

• Experience leading teams, agencies, or freelancers while remaining actively engaged in execution.

• Preference for candidates with experience in skincare, beauty, personal care, or closely related consumer sectors.

• Capability to design and implement growth strategies that align with revenue, profitability, and retention goals.

• Strong grasp of paid media performance, customer acquisition economics, and marketing efficiency.

• Proficiency in managing growth budgets, forecasts, and resource allocation.

• Solid understanding of creative testing, customer research, and brand positioning.

• Ability to carry out eCommerce conversion optimization initiatives.

• Knowledge of lifecycle marketing focusing on repeat purchases and enhancing customer lifetime value.

• Experience with Shopify, analytics platforms, and lifecycle marketing tools like Klaviyo or equivalent systems.

• Ability to interpret tracking, attribution, and blended business performance data.

• Strong analytical skills and prioritization capabilities in a dynamic, fast-paced environment.

• Skill in coordinating internal teams and external partners while ensuring accountability.

• An English resume is required; English proficiency will be assessed during the application process.

• A portfolio or case study that illustrates scaling a CPG or DTC brand with measurable results is necessary.

• A video demonstrating relevant skill sets is required as part of the application process.

🏝️ Benefits

• Option for remote work.

• Opportunity to take ownership of the growth strategy and execution for a founder-led skincare brand.

• Direct collaboration with the founders.

• Final compensation will be determined after evaluating experience and location.