User Acquisition Manager – Web2App

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute and expand campaigns across Google Ads (Search, Demand Gen, etc.) and various other paid platforms, focusing on revenue-driven objectives.

• Develop and spearhead the company’s Web2App strategy, enhancing quiz-based funnels to attract high-intent users to the app.

• Evaluate funnel performance comprehensively to pinpoint and resolve conversion obstacles.

• Oversee monthly budgets exceeding $1M, optimizing for Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS).

• Work in partnership with Product, Data, and Creative teams to brainstorm, test, and rapidly implement growth experiments.

• Bring forth innovative ideas, tools, and methodologies to consistently enhance acquisition efficiency.

⛳️ Requirements

• 4–6 years of direct experience in User Acquisition / Performance Marketing, emphasizing Google Ads (Search, Demand Gen) and Web2App funnels.

• Demonstrated success in managing monthly budgets of $1M+ with strong ROAS for subscription-oriented products.

• Profound knowledge of web funnels and Web2App conversion pathways — a definite advantage.

• Data-driven: proficient with AppsFlyer (or similar MMP), GA4, and Business Intelligence tools.

• Familiar with AI technologies, adept at using AI tools in daily operations.

• Proactive, inquisitive, and willing to take bold risks while learning rapidly.

• Proficient in English.

🏝️ Benefits

• Competitive compensation package.

• Opportunities for professional growth and development.

• Collaborative and dynamic work environment.

• Flexible working arrangements.