Growth Marketing Manager

This is a fully remote position, open to applicants in Arizona, +27 more states.

📋 Description

• Lead the comprehensive launch of new states across various channels including paid, SEO, lifecycle, content, brand, and partnerships.

• Develop and consistently refine coordinated go-to-market launch strategies and playbooks.

• Integrate state-specific regulatory and market factors into the acquisition strategy.

• Oversee the SEO strategy, identifying keyword priorities, providing technical SEO recommendations, managing schema, metadata, headings, internal linking, URL structure, and on-page conventions.

• Contribute to the design of page templates and layouts optimized for Google and AI-driven search.

• Manage the conversion strategy for high-impact program pages.

• Analyze conversion funnels, conduct A/B testing, experiment with landing pages, and enhance applicant conversion rates.

• Direct lifecycle marketing efforts across nurture, re-engagement, TOFU, MOFU, and referral paths.

• Create segmented, automated experiences that guide families from initial contact to enrollment.

• Incorporate referral strategies into lifecycle flows and collaborate with the ambassador program.

• Supervise the paid media agency, set growth targets, evaluate performance, and drive improvements.

• Test creative content, target audiences, and channels to boost awareness, qualified applications, enrollment, and efficiency.

• Manage state-level pipeline reporting and transform data into actionable decisions.

• Monitor traffic, page/source conversion rates, lead-to-enrollment statistics, paid performance, word-of-mouth, referrals, and acquisition channels.

• Collaborate with the Director of Growth Marketing on strategic initiatives and priorities.

• Personally develop pages, campaigns, lifecycle flows, and launch programs while overseeing external agencies.

• Adjust campaigns, launch schedules, landing pages, partnerships, and decisions in response to changing conditions.

⛳️ Requirements

• A minimum of 5 years of B2C/DTC growth or performance marketing experience focused on acquiring consumers at scale, with B2C experience within the past 5 years.

• Proven experience managing multiple markets, regions, or campaigns concurrently.

• Proficiency in paid search and paid social, with a successful history of generating qualified leads.

• Experience managing agencies or external partners to meet performance objectives.

• Knowledge of SEO strategy and fundamental technical SEO principles.

• Practical experience in CRO, A/B testing, and landing page development.

• Familiarity with building lifecycle and email programs using marketing automation tools.

• Strong analytical skills with the ability to translate data into actionable insights.

• Webflow experience is highly preferred.

• Capable of managing multiple channels, campaigns, and launches efficiently.

• Ability to work independently and solve problems effectively.

• Applicants must reside in one of the following states: Arkansas, Arizona, Colorado, Florida, Georgia, Idaho, Indiana, Illinois, Iowa, Kansas, Massachusetts, Maryland, Minnesota, Missouri, Montana, North Carolina, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, or West Virginia.

• Must be authorized to work in the United States.

🏝️ Benefits

• 401(k) plan with company matching opportunities.

• Comprehensive benefits package including medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA.

• Fully remote work environment.

• Flexible working hours promoting a healthy work-life balance.

• Generous paid time off (PTO).

• Competitive salary.

• Join a collaborative, supportive team where your contributions are valued.